Playdom picks up another $33 million

A week following gigantic Zynga fundraiser, Playdom draws more money for social gaming

Financial trends and news by Ronny Kerr
June 22, 2010
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PlaydomSocial gaming startup Playdom has raised another $33 million in venture funding from new backers Bessemer Venture Partners, New World Ventures, and Steamboat Ventures.

The new funding was added in a second closing of the Series A round that Playdom first closed late last year. For that round, Playdom picked up $43 million on a $260 million pre-money valuation from New Enterprise Associates, Rick Thompson, Lightspeed Venture Partners, and Norwest Venture Partners.

Playdom's latest round comes at a time where social gaming startups are constantly making headlines with fundraisers, acquisitions, and other announcements. A week ago, for example, Zynga raised a whopping $147 million from Japanese telecom SoftBank to expand the company's social gaming offerings in Asia.

Playdom itself has made several acquisitions in the past month. In March, Playdom bought Offbeat Creations, a social game developer on Facebook, and a month later, Playdom acquired Merscom Games, a developer of games for third-party clients like National Geographic and Paramount.

Based on installs, Playdom is the largest social gaming network on MySpace. On Facebook, the startup sees 37 million monthly active players, less than Zynga, Electronic Arts' Playfish, RockYou, and Crowdstar. Playdom's top titles include Social City, Sorority Life, Mobsters, Tiki Resort, Treetopia and, the latest, Verdonia.

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