Americans going online to forget the economy

3/4 of users who search for recession aid online also seek diversion from the economy’s sad state

Technology trends and news by Ronny Kerr
September 10, 2009 | Comments (1)
Short URL: http://vator.tv/n/a7d

16340
We first reported in July on a report presented by the Pew Internet & American Life Project entitled, “The Internet and the Recession,” which outlined all the various ways that 69% of American adults—or 88% of the nation’s online users—were using the Internet as a tool for coping with the poor economy.

Besides price-matching, which is always a popular activity, people were trying to get educated about the economy, find jobs, and discuss amongst themselves in blogs and forums the sad state of affairs for the worst-hit in this country.

Today, Pew released a data memo that “evaluates the flip side of that phenomenon,” investigating further into Americans’ relationship to the Web during hard times.

The results are unsurprising: the Internet, a wealthy platform for entertainment of all shapes, sizes, and colors, is proving to play a key role in diverting the minds of Americans from the recession.

Based on a national telephone survey of 2,253 Americans, Pew’s latest data finds that for 3 in 4 of the “online economic users” described above, going online relieves the stress of economic or financial problems.

Over 50% of uscharters watch videos or listen to music online—two activities that no generation has any trouble taking part in. Users who report playing games or chatting with friends comes to about 35%, signaling two activities more expected from younger generations who more likely grew up with computers and the Internet. Finally, just over 20% of users create or post online content to divert their minds.

All in all, 74% of online economic users report utilizing the Internet as a diversion from the recession. Furthermore, according to Pew, relaxing online is a “near-universal activity” for not only those personally suffering from the economy but also those who sympathize with the former.

Of course, as the title “online economic users” implies, these are people who, even after having their fun online, use the Internet for more practical reasons related to finances and economy. Combining together these two facets of the same image, we must conclude that what we’re seeing is probably just a general shift to Internet use from other media.

The Internet will only continue to swell in terms of easy entertainment and helpful financial finds.

Related news


Comment

Comment_gbg
John Smith, on September 12, 2009

Going online is by far the cheapest, most convenient, and most entertaining way of spending time for your average American. Unfortunately, no one reads books these days. TVs get boring after a while, and going out is out of question.


blog comments powered by Disqus
Find your friends' startup new!
Vator is more valuable if you know who's here.
Discover who has a startup and help their success by following their progress!

Featured Stories

Latest company news bites on Vator

A new video was uploaded to Ether2 about 3 hours ago
WaTunes - Kevin Rivers (Founder/CEO)
Venzo Music Offers Pre-Cut Ringtones on iTunes!! - http://www.watunes.com/2012/05/venzo-music-integrates-pre-cut-itunes.html
See more
eCare Diary - John Mills (Founder and CEO)
Shotfarm - Lee Syrjanen (Development and Channel Marketing Manager)
A Humorous Guide to Selling Products Online: http://bit.ly/KMg0zV
See more
Storeboard.com - David Waller (Founder and CEO)
Storeboard.com has revamped its State pages and working on town pages! Check out a state page! ...
See more