We meet a lot of people who do user research, but don’t have a research background or extensive Read More
Research guidelines you won’t find in a textbook
Business to Business Customer demand Electronics/Appliances Entertainment and Digital Media from observer/expert Internet Video Lessons and advice Market testing Marketing/Advertising Online Retail Social media User experience
Getting Good Intel: How User Research Can Go Wrong
As we’ve discussed in previous articles, the belief that some research is better than none is not accurate. Read More
Aerospace Business to Business Business to Consumer Education Energy/Green Technologies from observer/expert Health and Medical Internet Video Lessons and advice Market testing Software Software as a Service User experience
The dangers of design by user
In last month’s column, we talked about ways to include users in the design process by employing Subject-Matter Read More
Business to Consumer Customer demand from entrepreneurs Internet Social Media Lessons and advice Market testing Marketing/Advertising Online Retail Software Software as a Service User experience
So, you want to do user research
One of the best things about user research is that anyone can do it. On the other hand, Read More