Nir Eyal

Nir Eyal

Nir Eyal founded and sold two tech companies and today is a consultant to several companies and incubators. Nir blogs about the intersection of psychology, technology, and business at

California, United States
Member since April 13, 2012
Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs about the psychology of products at Quote_down
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Hi, I’m Nir.

This blog is broadly about a field I call “behavior engineering”, a topic at the intersection of psychology, technology, and business. Behavior engineering encompasses user experience design, behavioral economics, and a dash of neuroscience.

I’m an entrepreneur who has sold two technology companies since 2003. For most of my career I’ve worked in the video gaming and advertising industries where I learned, applied, and at times rejected, the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives.

I am a contributing writer for TechCrunch and Forbes and am a frequent speaker at industry conferences, universities, and Fortune 500 companies (presentations available here). I also am a mentor at several incubators including 500 Startups, Founders Institute,Innovation Endeavors, and the Thiel Fellowship.

Although I received most of my education earning an advanced degree from the The School of Hard Knocks, I also received an MBA from the Stanford Graduate School of Business.

Contact me here or at: nir {at} nireyal {dot} com