Maven Clinic launches program for members who want to get pregnant without IVF

Steven Loeb · April 17, 2024 · Short URL:

The company also expanded access to 12 different provider types for male fertility care

There's a huge gray area between those who are lucky enough to conceive easily and those who struggle and are ready to go into IVF: while most people are taught how not to have a baby, almost none learn how to conceive. That means that by the time they're ready, they don’t have a clear place to turn. In fact, 86% of women don't receive any preconception care from their family physician or OB-GYN.

That's why Maven Clinic, a virtual clinic for women's and family health, announced the launch of its Trying-To-Conceive (TTC) health coaching program on Tuesday, which supports people who may be struggling and want to get pregnant without IVF. 

With this program, Maven members will get access to preconception support, including 1:1 personalized attention, goal-setting, education, and referrals.

Launched in 2014, Maven acts as a digital clinic, providing programs around various aspects of women's healthcare such as preconception, egg freezing, IVF, adoption, surrogacy, pregnancy, returning to work and pediatrics, as well as programs for partners of people going through pregnancy or IVF. 

The company allows patients to make virtual visits with their doctor; they then get access to over 1,400 vetted women’s and family health practitioners across over 20 specialties. Patients can book video chats or message practitioners and then pick up their prescriptions, including birth control, at their local pharmacy.

The company sells its digital programs to both employers and health plans to roll out to their members who then get access to a care team comprised of a range of providers who can help meet their needs; its enterprise customers now include half of the Fortune 15, including AT&T and Microsoft. Patients can also sign up individually for Maven, though they won't get access to the care team. 

When members sign up for TTC Coaching, they receive individualized 1:1 attention, with strategic goal-setting, holistic reproductive education, proactive check-ins, ovulation tracking kits, and referrals to resources for mental health and nutrition. Across all Maven Fertility & Family Building program members, 30% of members achieve pregnancy without the need for assisted reproductive technology but if the member does decide to pursue IVF, this program will help them understand why they’re ready. 

TTC Coaching will be part of Maven's Fertility & Family Building product, so it's available to all members in the Fertility and Trying-to-Conceive tracks at no additional cost to Maven clients. 

Along with TTC, the company also announced and expansion to its Maven Managed Benefit (MMB) platform, which combines virtual care management with custom fertility benefit design and carve-out administration.

Since 2018, Maven Clinic has provided efficient reimbursement for fertility and family building services through its Maven Wallet payment platform. Now, with an updated Provider Portal, patients will have greater transparency into how they're utilizing their benefits so they can make the most of them. 

Finally, the company also revealed an expansion of its reproductive urology provider network for male fertility support, giving them access 12 different provider types that specialize in male fertility care, letting them assemble care teams that may include reproductive urologists, reproductive endocrinologists, genetic counselors, nutritionists, mental health providers, and relationship coaches.

While more people have fertility benefits than ever before, status-quo benefits are built to incentivize invasive, expensive treatment, rather than a healthy baby. Maven's mission is to make sure members receive the care and support they need to achieve their family building goals.

"Maven is making sure every family can access the shortest pathway to having a healthy baby," Maven Clinic CEO and founder Kate Ryder said in a statement. 

"We have constructed a unique model that, for the first time, aligns incentives among the stakeholders in healthcare to support people who are trying to conceive."

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