Today’s Entrepreneur: Rebecca Mandel

Kristin Karaoglu · March 20, 2019 · Short URL:

CEOs are the best saleswomen/men during early stage

Today’s Entrepreneur is Rebecca Mandel, co-founder and CEO of Lucid Care. Lucid Care is a VR platform focuses on to help people learn skills they can practice daily to avoid relapse.

Before Lucis Care, Rebecca co-developed the first VR study at Stanford Children’s Hospital to help patients reduce their anxiety before heart procedures.

While living in Tel Aviv, she got experience in marketing and later led marketing for Samsung NEXT's VR initiatives.

Rebecca has an International Communications degree from Hampshire College.

Lucid Care is going to present at Invent Health - Future of Behavioral and Mental Health on April 4th in UCSF Mission Bay. Register here. 

I am a(n): Entrepreneur

If you are an entrepreneur, why? I want to change the world.

My favorite startups: Lucid Care, Insight Timer, Airbnb

Why did you start your current company?

Because I experienced firsthand a need for my product

What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating - Things take longer than what you expect

Rewarding - My job is incredibly rewarding. We are building a business that positively transforms people and helps them through their recovery. We have former patients now applying to join our team.

What's the No. 1 mistake entrepreneurs make?

Hire a sales team too early. CEOs are the best saleswomen/men during early stage

What are the top three lessons you've learned as an entrepreneur?

Focus. Excel in one vertical and then expand to the next

Meet with clients face to face regularly to stay top of mind. I read somewhere that 80 percent of success is showing up and it's so true. I fly to LA every 10 days and have developed some rewarding relationships with our clients.

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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Lucid Care


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Lucid Care increases patient adherence for centers treating drug and alcohol addiction

The opioid epidemic is on the rise. With high patient drop-out rates from treatment programs, relapse prevention is a major challenge, creating a revolving door of patients unaware how to manage their chronic disease throughout their lives. Lucid Care offers a Virtual Reality platform used in treatment centers that increases patient engagement and retention by reducing anxiety and cravings within minutes.  

Treatment centers are able to increase their revenues significantly by receiving full insurance reimbursement for program completion.

We create and analyze proprietary patient data, enabling clinicians to offer personalized, results-based care and intervene high risk patients before they drop out or relapse.  Long term, patients can continue the healthy coping habits they’ve learned and join tele-health sessions with their colleagues at home as part of their life long recovery.




Rebecca Mandel

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Co-Founder and CEO at Lucid Care

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