Lucid Care

Lucid Care
Transforming how behavioral health disorders are treated and managed
Palo Alto, California, United States United States
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Company description

Lucid Care increases patient adherence for centers treating drug and alcohol addiction

The opioid epidemic is on the rise. With high patient drop-out rates from treatment programs, relapse prevention is a major challenge, creating a revolving door of patients unaware how to manage their chronic disease throughout their lives. Lucid Care offers a Virtual Reality platform used in treatment centers that increases patient engagement and retention by reducing anxiety and cravings within minutes.  

Treatment centers are able to increase their revenues significantly by receiving full insurance reimbursement for program completion.

We create and analyze proprietary patient data, enabling clinicians to offer personalized, results-based care and intervene high risk patients before they drop out or relapse.  Long term, patients can continue the healthy coping habits they’ve learned and join tele-health sessions with their colleagues at home as part of their life long recovery.



Business model

Monthly subscription rate ranging from $5-50K/month/center depending on size of center. Treatment centers pay for our service as we are increasing patient retention and the number of days they are reimbursed by insurance companies.

Competitive advantage

As the first to market and only company using VR exclusively in rehab centers, running group VR sessions, and working with Medi-Cal we understand the economics of treatment centers, have developed a protocol, and understand what content is effective.

We've created a proprietary database where we analyze patient data to better predict which patients are at risk for dropping out.  If our competitors wanted to enter this field, they would be at least 1 year behind us.

Finally, our founding team has many years of relevant experience, including developing the first VR study at Stanford Children’s Hospital, leading VR marketing at Samsung, developing the first FDA approved VR product for neurosurgeons, and leading VR fighter jet simulations in the Israeli Air Force.  

We are supported by an experienced Advisory Board that include Jeremy Bailenson, Founder of the Stanford Human Virtual Interactive Lab; Dr. Mario San Bartolome, Medical Director of Substance Use at Molina Healthcare, Board Director of California Society of Addiction Medicine & Opioid Policy Advisor; Dr. David Young, former Head of Behavioral Health & Recovery Services, San Mateo County (Silicon Valley, CA) and Clinical Psychologist; Wayne Sugita, Deputy Director of Addiction Program at the LA Department of Public Health; and Jody Belliveau, Head of VR Content at Fox TV.