Vator Splash LA 2015 Finalist - Smart Plate

Mitos Suson · December 14, 2015 · Short URL: https://vator.tv/n/412e

Check out Anthony Ortiz's presentation on stage and the judges' feedback

Vator Splash LA Class 2015 cohort SmartPlate (Fitly) is the world’s first connected plate that instantly analyzes everything people eat with up to 99% accuracy while improving efficiency by 80%. Their patent-pending technology deploys advanced object recognition and load sensors to identify & weigh food within seconds. Its automatic tracking system provides the accountability and personalization needed for disease and lifestyle management. SmartPlate will empower users globally to make well-informed dietary decisions that will have a substantial impact on their lives.

Among the judges were Kara Nortman (Partner, Upfront Ventures), Alex Gurevich (Partner, Javelin Venture Partners), Hilary Perchard (VP - Business Development, Sky Media), Larry Marcus (Managing Director,Walden Venture Capital). 


Thanks to our main sponsors Wilson SonsiniKPMGJavelin Venture PartnersSky MediaWavemakerAll Good Living Collective,  Bread and Butter Wine, and our co-production partner, Bixel Exchange.


Editor's Note: Our annual Vator Splash Health 2016 conference is around the corner on February 23, 2016 at Kaiser Theater in Oakland. Speakers include Helmy Eltoukhy, PhD (Founder & CEO, Guardant Health), Ryan Howard (Founder & Chairman of the Board, Practice Fusion), Sonny Vu (CEO & Founder, Misfit Wearables), Lynne Chou (Partner, Kleiner Perkins) and more. Join us! REGISTER HERE.

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Mitos Suson

I am currently affiliated with Vator. I co-produce the Vator Events and enjoy the challenge. I am learning and growing a lot, being involved with Vator and I love it!

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Fitly

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More than 2 in 3 adults in America are overweight or obese. This pandemic is growing at a global scale. Traditional weight loss and nutrition programs such as Weight Watchers, Jenny Craig, and Nutrisystem are not sustainable and only provide short-term fixes to a long-term problem. Digital health applications and wearables, on the other hand, are rapidly taking market share from these incumbents. These industries are growing at a 43% CAGR on average with a projected market size of $37B by 2020.

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Anthony Ortiz

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I'm the Founder/CEO @Fitly, the creator of SmartPlate. SmartPlate is the world's first intelligent plate that instantly tracks and analyzes everything you eat, so you never have to track meals manually again!
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Larry Marcus

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Hilary Perchard

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Alex Gurevich

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Principal at Javelin Venture Partners. Investor in Thumbtack, WellnessFX, and Prismatic. Board observer at Skytree, PowerCloud, and AppFirst. Previously first employee at ooma and Principal at DFJ.
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Kara Nortman

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Partner at Upfront Ventures; Former entrepreneur and Senior Vice President of Publishing, CityGrid Media
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Harry Du

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