Anthony Ortiz

Anthony Ortiz

I'm the Founder/CEO @Fitly, the creator of SmartPlate. SmartPlate is the world's first intelligent plate that instantly tracks and analyzes everything you eat, so you never have to track meals manually again!

LinkedIn: https://www.linkedin.com/in/anthonyortiz1
Twitter: https://twitter.com/orteezly
Los Angeles, CA
Member since August 13, 2015
Quote
I'm the Founder/CEO @Fitly, the creator of SmartPlate. Quote_down
  • About
Investor interests
Locations of interest
Credentials None
I am a(n):

Entrepreneur

Companies I've founded or co-founded:
EcoExpress (sold to EcoWay), Fitly
Companies I work or worked for:
Fitly, EcoExpress (sold to EcoWay)
Achievements (products built, personal awards won):

I have recieved multiple awards including:
Delaware Valley Innovator of the Year Award 2013 (Fitly)
Marcum Innovator Award 2014 (Fitly)
Digital Health Accelerator Award 2014 - 50K Grant
DreamIt Health Accelerator Award 2013 - 50K Dilutive
"WOW" Award for best customer service and revenues in 2000 (Blockbuster Video)
Created SmartPlate - World's first connected plate.
"Expert Marksman" ribbon - United States Airforce
Featured in Forbes magazine, Times of London, Times of India, FOX News, CBS News, Univision and more!

If you're an entrepreneur or corporate innovator, why?

I am an innovator & entrepreneur. I believe that the most successful and disruptive businesses begin with a spark of innovation, which is scaled and managed by excellent entrepreneurs, and then sustained by continuous innovation. Either without the other is doomed.

My favorite startups:

SKULLY, Hampton Creek, BioBots

What's most frustrating and rewarding about entrepreneurship/innovation?

Competition is the most frustrating yet rewarding once you find your "zenith".

What's the No. 1 mistake entrepreneurs/innovators make?

Get comfortable

What are the top three lessons you've learned as an entrepreneur?

Don't get comfortable, move with a sense of urgency, and stay paranoid. Someone is definitely trying to crush you.

Full bio

I'm the Founder/CEO @Fitly, the creator of SmartPlate.

SmartPlate is the world's first intelligent plate that instantly tracks and analyzes everything you eat, so you never have to track meals manually again!

Since launch, we have sold hundreds of units to amazing customers and garnered the attention of major national, international & local media from the Wall Street Journal, CBS News, FOX News, The Inquirer to The Times of London.

To see a demonstration of our technology, please visit getsmartplate.com

Prior to starting Fitly, I founded a successful transportation logistics company which I grew to a 30 person team and sold under eighteen months. I also held executive & managerial positions in both finance and retail; as a mortgage broker on Wall Street and DM for a family owned and operated Blockbuster Video franchise in the Greater Philadelphia Area. I turned my first profit when I was 12.

Fitly, is a University City Science Center, Digital Health Accelerator and DreamIt Health 2013 alum that has created its first product, SmartPlate.

Personally, I love any sport that requires the use of a board, a good slice of pizza every now and then, and who doesn't love music?

Always happy to connect with new people. Drop me line, let’s grab a local brew and talk about changing the world together.