Beats Music is saying goodbye at the end of the month

Steven Loeb · November 13, 2015 · Short URL:

The writing has been on the wall ever since the release of Apple Music over the summer

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It was only a matter of time once Apple Music debuted over the summer, but the time has finally come for Beats Music to say goodbye.

The service will be shutting down at the end of this month, it was revealed in a short post on the Beats support website on Thursday.

Here it the entire statement, in full:

"Beats Music ends on November 30. Your subscription will be cancelled, but you can move your picks and preferences over to Apple Music right now.

All the pros that curated music for you are still crafting more amazing experiences. Plus, on Apple Music, you’ll get even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more."

Apple, of cource, bought Beats Music, along with Beats Electronics, which makes the Beats headphones, speakers and audio software for $3 billion in the Spring of last year.

It soon became apparent that Apple had no interest in keeping the service alive, though there were rumors it might simply rebrand it to iTunes and automatically make it available on every iOS device. Instead it launched Apple Music, which is built on top of Beats. Once the new service was released on Android last week, the writing was clearly on the wall.

Apple Music was unveiled in June, and it allows users to listen to their entire iTunes library through the service, meaning both songs they have purchased and ones they have uploaded from CDs, as well as the entire iTunes library, which consists of over 30 million songs.

One aspect of the service consists of a music recommendation engine called, "For You," which recommends playlists and albums based on a user's previous iTunes purchases, as well as what kind of music they like. It also features streams which have curated artists, including Pharrell and Drake.

Apple Music also includes a radio service, called Beats 1, which will broadcast live to over 100 countries. It is a 24-hour stations, led by DJs Zane Lowe in Los Angeles, Ebro Darden in New York and Julie Adenuga in London. Programs on Beats 1 will offer exclusive interviews, guest hosts and the best of what’s going on in the world of music. 

The third component is the social aspect, called Connect, which allows fans to connect directly with artists, who can share lyrics, backstage photos, videos or release their latest song. Fans can comment on or like anything an artist has posted, and share it via Messages, Facebook, Twitter and email. And when you comment, the artist can respond back directly.

Apple CEO Tim Cook divulged last month that Apple Music currently has a total of 15 million users, of which 6.5 million of them are paying, or roughly 43% of subscribers.

In June, Apple had revealed that 11 million people had signed up for a free three month trial, which ended at the end of September, meaning it held on to around 60% of those user when it came time to pay.

Apple has also released step by step instructions for remaining Beats users on how to take their music and migrate it over to Apple Music.

Jimmy Iovine and Dr. Dre, the co-founders of Beats, joined Apple in an unspecified capacity when their company was purchase, and there is no indication of whether or not either of them will remain with Apple.

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