These are the Emmy moments that got Twitter buzzing

Steven Loeb · September 21, 2015 · Short URL: https://vator.tv/n/4037

Wins by Viola Davis, Jon Hamm and Game of Thrones lit up social media

This year's Emmy Awards were a bit of a snooze, don't you think? The comedy section was the same two shows winning over and over ( and I don't care what anyone says, Transparent is a drama). The same with the miniseries; I never even heard of Oliver Kitteridge until tonight and, as my girlfriend said when it won its millionth award, I'm already sick of hearing about it.

The drama awards were a little better, if only because I was surprised at how many awards Game of Thrones got (for a relatively weak season, I thought). Honest the best part of the show was Andy Samberg's opening number. Nothing would have been able to top that. 

Just as important as the awards, of course, is what was happening on Twitter. That was where the real action always is, for better or worse!

Here are the top five moments that caused the most discussion:

Coming in first was the speech by Viola Davis, who Outstanding Actress in a Drama for “How to Get Away with Murder.” She is  the first black woman to win in this category, which is astounding. I thought Kerry Washington won it a couple of years ago, but that was a Golden Globe. How did it take this long for something like this to happen? 

Next was Game of Thrones winning Outstanding Drama Series, which was presented in a surprise appearance by Tracy Morgan, which was my favorite moment of the entire show (which happened at the very end of the night).

That was followed by Veep winning Outstanding Comedy Series.

Then came my second favorite moment of the night: Jon Hamm finally (FINALLY!) winning Outstanding Actor in a Drama for “Mad Men." It only took seven years but it finally happened. Now I can rest easy.

And, finally, the fifth most Tweeted moment was Uzo Aduba winning Best Supporting Actress in a Drama for “Orange is the New Black." I honestly thought Christina Hendricks had this one, so I was a little surprised by this, but good for her.

The most Tweeted about star of the night, though, was Lady Gaga, who presented the award for Best Actor in a Limited Series or Movie. This is the second time this year that Gaga has unexpectedly dominated the conversation at an awards show. One thing is undeniable: Twitter loves her.

Other Tweeted about stars included Davis and Hamm, followed by Amy Poehler, who pretended not to care about the fact that she lost in her category, and Tatiana Maslany, who was never going to win, and was probably only nominated because of her rabid fanbase.

The most Tweeted about shows were the winners, as you'd expect: Game of Thrones, Veep, Orange is the New Black and Mad Men.

The only non winner mixed in there was American Horror Story, which just happens to be the show that Lady Gaga will be starring in this season. It's also one of the shows that was getting the most buzz over the last few months. 

(Image source: npr.org)

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What is Twitter?

Twitter is an online information network that allows anyone with an account to post 140 character messages, called tweets. It is free to sign up. Users then follow other accounts which they are interested in, and view the tweets of everyone they follow in their "timeline." Most Twitter accounts are public, where one does not need to approve a request to follow, or need to follow back. This makes Twitter a powerful "one to many" broadcast platform where individuals, companies or organizations can reach millions of followers with a single message. Twitter is accessible from Twitter.com, our mobile website, SMS, our mobile apps for iPhone, Android, Blackberry, our iPad application, or 3rd party clients built by outside developers using our API. Twitter accounts can also be private, where the owner must approve follower requests. 

Where did the idea for Twitter come from?

Twitter started as an internal project within the podcasting company Odeo. Jack Dorsey, and engineer, had long been interested in status updates. Jack developed the idea, along with Biz Stone, and the first prototype was built in two weeks in March 2006 and launched publicly in August of 2006. The service grew popular very quickly and it soon made sense for Twitter to move outside of Odea. In May 2007, Twitter Inc was founded.

How is Twitter built?

Our engineering team works with a web application framework called Ruby on Rails. We all work on Apple computers except for testing purposes. 

We built Twitter using Ruby on Rails because it allows us to work quickly and easily--our team likes to deploy features and changes multiple times per day. Rails provides skeleton code frameworks so we don't have to re-invent the wheel every time we want to add something simple like a sign in form or a picture upload feature.

How do you make money from Twitter?

There are a few ways that Twitter makes money. We have licensing deals in place with Google, Yahoo!, and Microsoft's Bing to give them access to the "firehose" - a stream of tweets so that they can more easily incorporate those tweets into their search results.

In Summer 2010, we launched our Promoted Tweets product. Promoted Tweets are a special kind of tweet which appear at the top of search results within Twitter.com, if a company has bid on that keyword. Unlike search results in search engines, Promoted Tweets are normal tweets from a business, so they are as interactive as any other tweet - you can @reply, favorite or retweet a Promoted Tweet. 

At the same time, we launched Promoted Trends, where companies can place a trend (clearly marked Promoted) within Twitter's Trending Topics. These are especially effective for upcoming launches, like a movie or album release.

Lastly, we started a Twitter account called @earlybird where we partner with other companies to provide users with a special, short-term deal. For example, we partnered with Virgin America for a special day of fares on Virginamerica.com that were only accessible through the link in the @earlybird tweet.

 

What's next for Twitter?

We continue to focus on building a product that provides value for users. 

We're building Twitter, Inc into a successful, revenue-generating company that attracts world-class talent with an inspiring culture and attitude towards doing business.

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