Online real estate brokerage Redfin raises $70.9M

Steven Loeb · December 18, 2014 · Short URL:

Redfin has doubled the number of market is serves, to 48, in just the past year

(Updated with comment from Redfin)

I'm now at an age where a lot of my friends are getting married and having kids. That's all par for the course. But a few of them have also bought houses and that kind of blows my mind! It seems like something that only people should be doing. It probably shouldn't feel that way, but it does. 

I wonder if any of them used online real estate company Redfin, which has now raised $70.9 million in new funding, it was announced on Thursday.

The round was led Wellington Management Company, LLP, as well as Glynn Capital Management. Brothers Brook and Annox Capital Management, as well as dunds and accounts managed by T. Rowe Price Associates and Tiger Global Management participated.

Redfin had previously raised just under $96 million in funding, most recently securing a $50 million round in November of 2013. This latest round brings the company's total funding to $166 million. Previous investors in the company include Greylock Partners, Globespan Capital Partners, DFJ Venture Capital, Vulcan Capital The Hillman Company, Madrona Venture Group, Vulcan Capital, and Draper Fisher Jurvetson.

The company says it will use the money to support geographic expansion, and to fuel development of new technology.

The expansion will be domestic "for now, as we currently serve 48 markets across the U.S. and are looking to offer our unique service to more and more Americans," Rachel Musiker, Public Relations Manager at Redfin, told me.

The company will be announcing launches in Detroit, Richmond, and San Antonio on Friday.

She could not give me many details about future tech developments or features, but would say "we’re always focusing on creating new ways to help consumers with the home-buying and selling processes."

"Redfin will put this capital to good use," Redfin CEO Glenn Kelman said in a statement. "As our business grows, our agents can be more local, and our ability to get people into homes quickly increases. With more market-share, we can pair buyers and sellers more efficiently. We have already seen this happen over the years in our most established markets, but now we can invest in accelerating that process in new markets."

Founded in 2004, the Seattle-based Redfin is an online brokerage for residential real estate that represents people who are both buying and selling homes.

It works by having customers search for homes on the website, then arranges home tours with Redfin. Once they have found a home they like, they can get started on an offer via our website. For each transaction, the same Redfin real estate agent handles the negotiations, contingencies and paperwork.

Redfin makes money on commission and referral fees. Agents also earn a bonus based not on the sale, but on how satisfied the customer is with the sale. Redfin agents tell customers when to walk away from a bad deal, in addition to getting them a good one.

The company also announced some growth milestones, revealing that it has doubled the number of markets it serves over the past year, bringing that number to 48 in the United States, up from 22 in 2013. 

Redfin real estate agents have closed $20 billion in home sales, and saved customers more than $200 million in real estate fees. The average customer saves more than $10,000 in commissions. The company is currently seeing annual revenue is north of $100 million. 

The company is also coming off its first ever acquisition, having purchased bought Walk Score, an online service started to score homes based on their walking distance from restaurants, groceries and bars, back in October. 

VatorNews has reached out to Redfin for mor information about this latest round. We will update this story if we learn more. 

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Redfin is the industry's first online brokerage for residential real estate. We believe that technology and a consumer-centered business model mean that we can get better results for our customers, at a completely different price.
How it Works: Buying a Home

Customers search for homes on our website, arrange home tours with Redfin and, when they've found a home they like, get started on an offer via our website. For each transaction, the same Redfin real estate agent handles the negotiations, contingencies and paperwork. The average customer saves more than $10,000 in commissions.
How it Works: Selling a Home

Customers use our website to tell us they'd like to sell a home, and then begin working with their Redfin team to get the home ready to sell and set the price. Once an offer comes in, Redfin negotiates on behalf of the customer and makes sure all the paperwork is taken care of. The average customer saves more than $10,000 in commissions.
Our Business Model

Our service is half on the Internet, half personal. Redfin's technology combines listings with objective data, including maps, property outlines, third-party appraisals and tax records. We base our service on data-driven best practices for buying and selling a home. Our business model focuses our personnel on customer service. We employ agents directly, and we compensate agents based on customer satisfaction. We believe this approach is not only more efficient, but leads to better service.

Our core value is consumer-driven innovation. We were the first to launch a map-driven search application in 2004, and the first to offer an online home-buying service in 2006. By January of 2008, we had refunded more than $10 million in commissions to home-buyers. According to MLS records, we were also able to negotiate a lower price for our customers than other brokerages could. We offer a 100% satisfaction guarantee.

Redfin earns fees from buyers or sellers that we represent in a real estate transaction. In Seattle, we have begun an experimental program to provide a mortgage service, charging a flat fee to act as a mortgage broker. These are the only ways today that we generate revenue.
Our History

The company is led by technology entrepreneurs from Plumtree Software and Applied Discovery, and backed by Madrona Venture Group, the original investor in Other investors include Draper Fisher Jurvetson, Vulcan Capital, BEV Capital and The Hillman Company. We offer local service in Seattle, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Boston and Washington, DC; we are expanding nationwide over the next two years, moving next to Chicago.

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"After spending years at big name brokerages, I wanted something fresh. This company spearheads change and makes the industry perform better. I’m proud to be part of the team."

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