Online real estate brokerage Redfin raises $50 million

Funding was led by Tiger Global Management, company has now raised over $97 million

Financial trends and news by Steven Loeb
November 14, 2013
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Buying a house is the dream for a lot of people. Given how difficult it is to make happen, though, I can only imagine how hard it must have been in the days before the Internet. At least now there is a single place to go to see all of the listings in the place you want to live.

Online real estate company Redfin has raised $50 million in new funding, it was announced late Wednesday.

The round was led by Tiger Global Management LLC and by portfolios managed by T. Rowe Price Associates. Previous Redfin investors Greylock Partners, Globespan Capital Partners, DFJ Venture Capital, Vulcan Capital and The Hillman Company also participated, along with Austin Ligon, co-founder and former CEO of CarMax and Redfin board director.

This latest funding round brings the company's total amount raised to just under $96 million. Redfin most recently raised a $14.8 from Globespan Capital Partners, Madrona Venture Group, Vulcan Capital, Draper Fisher Jurvetson and Greylock Partner in October 2011.

The company says it will use the money to beef up its technology, which it uses to promote listings faster, to allow agents to make better recommendations and to let buyers see the status of their deal at every stop.

Founded in 2004, the Seattle-based Redfin is an online brokerage for residential real estate that represents people who are both buying and selling homes.

It works by having customers search for homes on the website, then arranges home tours with Redfin. Once they have found a home they like, they can get started on an offer via our website. For each transaction, the same Redfin real estate agent handles the negotiations, contingencies and paperwork.

Redfin makes money on commission and referral fees. Agents also earn a bonus based not on the sale, but on how satisfied the customer is with the sale. Redfin agents tell customers when to walk away from a bad deal, in addition to getting them a good one.

The company also announced some growth milestones.

Redfin revealed that it is seeing annual revenue growth of more than 50%, and has seen an increase of more than 100% in home-selling transactions.

Redfin currently serves 22 major U.S. markets, including five markets that it expanded to this year, including HoustonCharlotte, and Miami.

It has closed more than $13 billion in home sales. It says it has saved its customer more than $175 million on real estate fees. The average customer saves more than $10,000 in commissions. 

Given that a few of Redfin's biggest competitors, including Trulia and Zillow, have recently gone public, there is plenty of speculation about Redfin being next. Redfin CEO Glenn Kelman told Bloomberg that "we expect to be public in 2014.”

In the meantime, this newest funding will help the company solidify its position in the real estate market. 

We reached out to Redfin for further information

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Description: Redfin is the industry's first online brokerage for residential real estate. We believe that technology and a consumer-centered business ...

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