Facebook, Yelp, recent Internet IPOs buck downturn

Steven Loeb · October 18, 2014 · Short URL: https://vator.tv/n/39c5

Despite market turmoil, recent IPO'd Internet stocks are showing positive returns, so far in 2014

2014 has seen a slew of high profile companies going public, or at least filing to.

IPOs have included Candy Crush maker King, food delivery service GrubHub, video ad platform TubeMogul, online caregiver platform Care.com, cloud-based customer service software provider Zendesk, high-definition personal camera manufactuerer GoPro, digital coupon provider Coupons.com, online automotive information communications platform TrueCar and Chinese e-commerce giant Alibaba.

Others that have filed include cloud storage company Box, Web-hosting and domain registration company GoDaddy, inbound marketing software platform HubSpot., online home furnishing company Wayfair, online marketing and advertising company Yodle, online dating website Zoosk and online credit marketplace Lending Club.

But given the market turmoil, will these companies push through with an initial public offering? After all, based on the overall market decline - the DJIA is down from the start of the year - it doesn't seem there's appetite.

Yet if you were to have invested in a basket of Internet companies at the start of the year, you would have done very well, as Facebook is up 37%, Trulia is up 25% and Yelp is up 2%. And, in fact, if you look at the market value those three companies created since going public in 2012, it's $89.46 billion.

In fact, 2012 was the year of the largest IPO  ever, until that point, with 128, four times as many as we saw in 2008. So let's take a look at that class of 2012 and where they are now.  

  • Facebook

Let's start with the most high-profile IPO from 2012 that everyone remembers best: Facebook. It was the largest of all time, at least until Alibaba's last month.

The company raised $2.2 billion and closed at $38.37 on its first day of trading, just shy of 1% above the $38 IPO price. It had a market cap of  $104 billion.

The company then had what Mark Zuckerberg would later call an "extremely turbulent" first year as a public company, with investors becoming skittish over the company's long-term mobile prospects. It hit a low of less than $19 a share in September 2012.

Since then, Facebook has figured out how to capitalize on advertising and mobile, and the company has rebounded nicely.

It is now trading at $75.34 a share, up over around 37% since the beginning of the year and almost double its IPO price. The NASDAQ, meanwhile, is only up 2.07% in the same timeframe.

Facebook's current market cap is $188.84 billion

  • Yelp

Yelp had a pretty fantastic opening day in March of 2012, rocketing 64% to close at $24.50, nearly $10 above its $15 IPO price. It raised $107.3 million on a market cap of $1.43 billion.

After that, well, things didn't go so well. The stock was stuck in the doldrums for a while, hitting a low of $15.22 in June of 2012. In fact, the stock would not even hit $30 until June of 2013, but after that it took off like a rocket following better than expected revenue numbers. 

In March of this year it hit $98.04 a share, its all time high for the company.  Since then it has come back down and is now trading at $67.09 a share, up around 2% from the $67.92 it started out this year with. The New York Stock Exchange, however, is actually down 1.44% since the  beginning of the year.

Right now Yelp has a $4.84 billion market cap, compared to only $489.20 million for Angie's List, which went public in 2011. 

  • Workday

HR Software Workday ended its first day of trading in October 2012 at $48.69, more than $20 higher than its initial pricing of $28. It raised $637 million. It's market cap was $7.7 billion..

Since then, the company has seen a steady rise in its stock price, almost never going below its opening day closing. The lowest it has gone is $46 in November of 2012.

It surpassed $100 a share in February, hitting a high of  $115.47 that month. Since then  it has settled down to the high $70 to low $80 range. It is currently trading at $82.97 a share, up just slightly from $81.77 at the beginning of the year. It trades on the NYSE, which is down 1.44% since the  beginning of the year.

The company currently has a marketcap of $15.42 billion, significantly lower than its traditional competitor Oracle, which has a marketcap of $166.44 billion.

  • ServiceNow

ServiceNow climbed 37% in its first day of trading in june 2012, ending at $22.83, more than $4  above itas $18 IPO price. The platform-as-a-service provider of IT service management software raised $210 million. It had a market cap of $2.17 billion.

Like Workday, Servicenow's stock price  has  never dipped below its first close. The stock hit a high of $70.81 in March of this year, and is now trading at $60.38 a share, up around 9%  since the beginning of the year.  It trades on the NYSE, which is down 1.44% since the  beginning of the year.

It's market cap now stands at  $8.34 billion.

  • Kayak

After some delay, travel search engine Kayak finally went public in July of 2012, closing at $33.18 a share,  27% more than its starting price of $26. the company raised $91 million. It's market cap was $1.27 billion

Then, just four months later, there was a big surprise: Kayak was bought by Priceline.

The merger was completed in May 2013, for $522.4 million in cash and approximately 1,519,717 shares of common stock at $40 a share. In all, Priceline paid $1.8 billion in the deal. 

Kayak was subsequently taken off the public market.

  • Shutterstock

The stock photo company had its  debut in October of 2012, closing at $21.66 a share, above its $17 IPO price. It raised $76.5 million. It's market cap was  $558.3 million.

Shutterstock is another company that  never dipped below its opening day price, only going as low as $21.79 in November of 2012.

The  company topped $100 a share in February of this year, peaking at $102.84. It is now trading at $69.87, down 16% from $83.03 at the beginning of 2014, but still more than quadruple its IPO price.  

The company has a market cap of $2.47 billion, compared to the $742.78 million market cap of its traditional competitor Kodak.

  • Trulia

Real estate marketplace Trulia debuted on the Nasdaq in September of 2012, ending its first day at $21.95 a share, above the $17 IPO price. It raised $102 million in the offering. It's market cap was $449 million.

The stock dipped at first, hitting a low of  $14.69 in November, and not reaching $20 again until January 2013. The stock has remained as a relatively middling performer, except for a  brief patch from July of this year until September, when it went above $40 for the only time. The stock hit a high of $65.04 in July.

It currently trades at $43.83, up 25% from $35.21 a share at the beginning of the year.

Trulia's market cap stands at $1.66 billion.

  • Brightcove

All the stocks I've covered so far have been successes, so I was bound to find a dud eventually. It's only  a coincidence that it's the last one on the list. 

Online video platform Brightcove went public in February of 2012, ending trading at $14.30 a share, above its $11 IPO price. The company raised $55 million. It's market cap was $290 million.

The company did alright for a while, hitting a peak of $24.85 in March of 2012, but it's all been downhill from there. It dipped below $20 a share in April, and then below $10 a share in November of that year.

It went above $10 again in late 2013, hitting a high of $15.76 a share in November, before it came back down  again. It once again went  below $10 a share in February on the news that co-founder and CEO Jeremy Allaire was leaving (he has since opened a new digital currency platform called Circle).

It is currently trading at $5.22 a share, losing around 63% of its price since the beginning the year at $14.01.

Brightcove has a market cap of $179.50 million.

(Image source: fclibraries.org)

Read more from our "Trends and news" series

More episodes

Related Companies, Investors, and Entrepreneurs



Joined Vator on

Brightcove is an Internet TV platform.

We're dedicated to harnessing the inherent power of the Internet to transform the distribution and consumption of media.

Brightcove empowers content owners—from independent producers to major broadcast networks—to reach their audiences directly through the Internet. At the same time, we help web publishers enrich their sites with syndicated video programming, and we give marketers more ways to communicate and engage with their consumers.

Most importantly, we give people the freedom to easily find, watch and participate in a broad range of video content—when and where they choose.



Joined Vator on

HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge MA, HubSpot Internet marketing can be found at www.HubSpot.com and the Website Grader free SEO tool is available at www.WebsiteGrader.com.



Joined Vator on

Box provides secure, scalable content sharing that both users and IT love and adopt, including 82% of the FORTUNE 500. Box's dynamic, flexible content management solution empowers users to share and access content from anywhere, while providing IT enterprise-grade security and oversight into how content moves within their organizations. Content on Box can also be accessed through mobile applications, and extended to partner applications such as Google Apps, NetSuite and Salesforce. Box is a privately held company and is backed by venture capital firms Andreessen Horowitz, Bessemer Venture Partners, Draper Fisher Jurvetson, Emergence Capital Partners, Meritech Capital Partners, NEA, Scale Venture Partners, and U.S. Venture Partners, and strategic investors salesforce.com and SAP.



Joined Vator on

Founded in 2006, Care.com is the largest and fastest growing service used by families to find high-quality caregivers, providing a trusted place to easily connect, share caregiving experiences and get advice. The company addresses the unique lifecycle of care needs that each family goes through-child care, special needs care, tutoring and lessons, senior care, pet care, housekeeping and more. The service helps families find and select the best care available based on detailed profiles, background checks and references for hundreds of thousands of mom-reviewed and pre-screened providers who seek to share their services. Through its Care.com Employer Program, corporations can offer Care.com memberships as a benefit to employees. www.care.com



Joined Vator on

Yelp is the fun and easy way to find, review and talk about what's great (and not so great) in your world. You already know that asking friends is the best way to find restaurants, dentists, hairstylists, and anything local. Yelp makes it fast and easy by collecting and organizing your friends' recommendations in one convenient place.

Yelp is...

...the ultimate city guide that taps into the community's voice and reveals honest and current insights on local businesses and services on everything from martinis to mechanics.

...just real people, writing real reviews, and that's the real deal.

...a fun and engaging place for passionate and opinionated influencers to share the experiences they've had with local businesses and services.

...the definitive local guide in the San Francisco Bay Area and a force to be reckoned with in Chicago, New York, Boston, Los Angeles and Seattle. But really, we're everywhere. From Austin to Madison and everywhere in between, reviews are coming in from all over the country!

...word of mouth marketing - amplified. Savvy local marketers now have a great channel to effectively target local consumers.

Since July 2004, co-founders Jeremy Stoppelman (CEO) and Russel Simmons (CTO) and their Yelp crew have been striving to make life better for people who love to patronize great local businesses. Discovering accurate information on local establishments has never been this entertaining. Writing reviews has never been this fun, easy and addictive!

TubeMogul, Inc.


Joined Vator on

Founded in 2006 by online video buffs who met while in graduate school and won the UC Berkeley Business Plan Competition, TubeMogul's objective from the start has been to empower online video producers, advertisers and the online video industry by providing publishing tools and insightful, easy to interpret analytics.

With TubeMogul, users upload videos once and TubeMogul deploys them to as many of the top video sharing sites the producer chooses. TubeMogul's integrated analytics then provide a single source of metrics on where, when, and how often the videos are viewed. TubeMogul's free beta service has been live since November of 2006. In January 2008, TubeMogul announced the launch of its Premium Products, which include a host of new professional features.

Lending Club


Joined Vator on

Lending Club is a social lending network where members can borrow and lend money among themselves at better rates.

Lending Club provides a much improved infrastructure for social lending: state-of-the-art technology to authenticate all users (ensuring making sure they are who they say they are); credit scoring systems which rate borrower risk; and, the automated clearing house (ACH) system to move the funds between both parties. In addition, we provide our LendingMatch™ system to minimize risk and allow community based lending.



Jeremy Allaire

Joined Vator on

Related News