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The social news site has already raised over $46 million in four rounds of funding
In just the past few months, social news website BuzzFeed has supplied me with some very important information, which has helped guide me through some very tough times. Through their highly scientific quizzes, they have informed me not only about which President I am, but also which Beatles and which character I am from Game of Thrones.
(Note: I have no idea what the answers were to those questions were, but here's what they should be: Franklin Roosevelt, George and, of course, Tyrion).
Ok, so its easy to mock BuzzFeed, but I give them a lot of credit: they are the news site that has taken the best advantage of the social media age, and now it looks like it will be rewarded: the company is currently in the process of raising a new $200 million round, according to what sources told VentureBeat on Monday.
BuzzFeed had previously raised a total of $46.3 million, including raised $15.5 million from NEA, Lerer Ventures, Hearst Media, Softbank and RRE Ventures in January 2012. Most recently it picked up a $19.3 million Series D round of financing in January of 2013, from led by NEA.
The report does no specify who will be leading this latest round, but it does indicate that NEA, Lerer Ventures, RRE Ventures, Hearst Ventures, and SV Angel, all previous investors, will be returning. It should also be noted that $200 million is not a set amount at this point; it is simply a median figure, so the round could be more or it could be less.
VatorNews has reached out to BuzzFeed to confirm the new round, but the company was unavailable for comment at this time. We will update if we learn more.
New York City-based Buzzfeed was founded in 2008 by Jonah Peretti, the co-founder of the Huffington Post. Buzzfeed has since surpassed the $37 million raised by the Huffington Post before it was purchased by AOL for $315 million in February 2011.
As of November of 2013, BuzzFeed was reaching more than 130 Million unique visitors globally, a 350% increase year to year. It also had more than 110 million video views and had over 3 million subscribers.
Things have not been quite so rosy, lately, however. According to a report from Business Insider last week, BuzzFeed has seen its Facebook traffic suffer significantly. The site had 13 million Facebook share in March, but saw that number drop to 10 million in April, and then dropped to below 6 million in May, going down 55% in just two months.
That, it seems, is due to the slow down in those quizzes I was referring to earlier. Overall, though, the site's traffic has been steady.
(Image source: slate.com)
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Find Buzz: We show you what’s buzzing on the web. Our technology, human editors, and trend spotters help you find your new favorite thing. Get fresh buzz daily on BuzzFeed.com, via RSS, and from our extended network.
Create Buzz: BuzzFeed’s publishing tools and trend detection empower a select group of trend-spotters and buzz-makers. Our new publishing tools are currently in a limited beta. Let us know if you want to know more or are interested in participating.
1. Find Good Things
We use technology and human editors to find the hottest buzz on the web. Each weekday, we publish ten stories that highlight the best stuff emerging from the Internet popularity contest. Find your new favorite thing on BuzzFeed.com, via RSS, and from our extended network.
2. Promote Great Sites
We strive to send as many clicks as possible to the bloggers, journalists, and fans who are creating buzz, driving the conversation, and making the web exciting. And we pay special attention to the quality sites who join our network by displaying the BuzzFeed widget. Are you a blogger or publisher? Join our network now!
3. Web-ify Advertising and PR
We developed a new form of PR and Advertising designed for the new networked world where consumers have the power. Instead of press releases and canned ad copy, we work with partners to amplify the voice of the most interesting bloggers, fans, journalists, and buzz makers. Inquire about BuzzFeed PR and Advertising Services.