Today's Entrepreneur: Aaron Wadler

Mingmei Niu · May 5, 2014 · Short URL: https://vator.tv/n/36c0

No. 1 Mistake: Not understanding customers

Today's Entrepreneur is Aaron Wadler, CEO and Founder of ShopPad, which allows retailers to deliver beautiful shopping experiences to their customers on any device. ShopPad's SaaS solution solves the multi-channel problem by integrating with a retailer’s E-Commerce store. Once installed, ShopPad provides native support for smartphones, tablets and in-store kiosks.

Companies I've founded or co-founded:

Companies I work or worked for:

Company exits (of companies you founded):

Achievements (products built, personal awards won):

Serial entrepreneur, private pilot.

If you are an entrepreneur, why?

To build the products of tomorrow

My favorite startups:

Shopify, Square, Clef, Cloudflare, Seamless, Weebly, SpaceX

What's most frustrating and rewarding about entrepreneurship/innovation?

The most rewarding is when you bring a talented group of people together who are able to produce something greater than the sum of their parts. The most frustrating is all of the dead-ends you hit on the road to get there.

What are the top three lessons you've learned as an entrepreneur?

Surround yourself with a diverse group of talented people you can depend on, trust your gut and avoid scaling prematurely.

Full bio

Serial entrepreneur with several successful exits including Viddyou (now HP Snapfish Video) and SuperPoke! (acquired by Slide).

 

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Related Companies, Investors, and Entrepreneurs

ShopPad

Startup/Business

Joined Vator on

ShopPad allows retailers to deliver beautiful shopping experiences to their customers on any device.

 

Our SaaS solution solves the multi-channel problem by integrating with a retailer’s E-Commerce store. Once installed, ShopPad provides native support for smartphones, tablets and in-store kiosks.

 

In 2013 over $16M of mobile transactions were placed through our platform.

 

Today, with over 15,000 ShopPad-powered stores, we leverage our aggregated network of stores to help retailers solve problems of scale in areas of conversion, marketing, identity, iBeacons and beyond.

 

For more information, check out theshoppad.com

 

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Aaron Wadler

Joined Vator on

CEO/Founder @ShopPad | Serial entrepreneur with several successful exits incl. Viddyou (now HP Snapfish Video) and SuperPoke! (acquired by Slide).