DocuSign acquires real estate services provider Cartavi

Faith Merino · May 15, 2013 · Short URL:

The eSigning company plans to make a one-stop-shop for real estate professionals

For serious, I don’t know how people bought houses before the Internet. When I bought my house, I filled out so much paperwork that I really wouldn’t have been the least bit surprised if the lender also asked for a pap smear. The process of signing my soul over to Bank of America in exchange for a house took up a pretty sizable chunk of my time—and I was lucky enough to be able to do almost everything online. DocuSign literally (I mean ‘literally’ in the figurative sense) saved my life.

Now, it looks like DocuSign is taking its partnership with real estate services provider Cartavi to the next level. The eSigning company announced Wednesday that it has acquired Cartavi to create a one-stop-shop for agents, brokers, buyers, and sellers. The terms of the deal were not disclosed.

“There were three reasons Cartavi stood out as the best choice for DocuSign,” said Gregor Perotto, Senior Director of Corporate Marketing. Firstly, “Cartavi was developed with a mobile-first approach, giving it special appeal to their core target of busy, on-the-go real estate agents and clients.”

Indeed, as a document sharing platform for real estate professionals, Cartavi allows the home purchasing process to be completed from an iPad, iPhone, Android device, or the Web.

Secondly, Cartavi is already built on the DocuSign platform and is already integrated with DocuSign’s Web service and mobile apps. The acquisition follows an 18-month partnership in which DocuSign and Cartavi developed several joint solutions together.

And thirdly, Cartavi allows agents to securely manage the entire lifecycle of the real estate transaction, from listing to closing, “creating a more advanced ‘transaction collaboration’ solution over traditional ‘transaction management’ offerings,” said Perroto.

DocuSign plans to use Cartavi’s collaboration services in conjunction with its partnership with zipLogix, which allows customers to eSign directly from zipForm.

“Our real estate customers want a comprehensive and easy-to-use solution for managing transactions from listing to handing off the keys,” said DocuSign CEO Keith Krach, in a statement. “Combining Cartavi’s technology and zipLogix’s dominant forms management with DocuSign’s eSignature solution advances our leadership in real estate by further streamlining transactions to make it easier, faster, and more convenient than ever to complete deals.”

Cartavi will continue to operate independently, but will change its name to “Cartavi, a DocuSign Company.”


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