Today's Entrepreneur: Alex Reinlieb

Kristin Karaoglu · May 13, 2013 · Short URL: https://vator.tv/n/2f6f

No.1 mistake: Unwillingness to pivot

Today's Entrepreneur is Alex Reinlieb, founder of Plug.dj. According to his VEQ Alex is a thought leader and is good at networking and product management.

Plug.dj is an international community where people can enjoy music/videos together in a socially interactive environment. Our customers are brands seeking a highly integrated advertising channel, artists looking to reach a wider international demographic, and digital content consumers that enjoy consuming content in a fun and engaging environment.

(Plug.dj is one of the promising startups competing to be one of the top 10
finalists to present on stage at Vator Splash LA in May. If you want to vote for them or for another startup in the competition, click here.)

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.


I am a(n):
Entrepreneur

Companies I've founded or co-founded:
Plug.dj

Startups I worked for:
Plug.dj, Lifebooker, Worklight

If you are an entrepreneur, why?
I want to change the world.

My favorite startups:
Plug.dj, Foursquare, Airbnb, Twist

What's most frustrating and rewarding about entrepreneurship/innovation?
The responsibility and feeling of accomplishing goals is the most rewarding aspect. The most frustrating aspect is that it's a roller coaster ride. Although, that can be exciting as well.

What's the No. 1 mistake entrepreneurs make?
Unwillingness to pivot

What are the top three lessons you've learned as an entrepreneur?
-Act quickly and decisively
-Be open to change
-Listen to others but stick with your beliefs

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email newsroom@vator.tv)

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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Plug.dj

Startup/Business

Joined Vator on

Plug.dj's mission is dedicated to growing positive international communities for sharing and discovering music.

We enable people from all around the world to connect via shared interests and socially consume music/videos in realtime.  Our users choose from a wide array of expressive characters, join any number of virtual rooms where they can discover and share music and videos, and communicate with international cohorts.

Our average user spends 2 hrs 30 min on the site per visit while actively engaging in the social consumption of videos and music, gaming mechanics, international chat and social media integration that leaves the user with a positive experience.

In December 2013, we raised $1.25m from Javelin Venture Partners

Here's a few quick highlights of our progress over the past 6 months:

  • Organically grown our community to +3.8m registered users in +190 countries (940k MAU up 54% last 6 months)
  • Average active user engagement +2 hrs 30 min (up from 48 min last 6 months)
  • Retention: 7D: 48%, 30d: 35%
  • Plug.dj is already localized into +20 languages
  • Solid, well-rounded team of 4 engineers, 2 designers/artists, 2 marketing/community, 1 BD/sales (from founding team last 6 months)
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Alex Reinlieb

Joined Vator on

I graduated from the Univ. of Michigan with a B.S. in Computer Science and an MBA from NYU Stern. I'm CEO and Founder at plug.dj, an international community where people can enjoy music and videos together in a socially interactive environment.