Today's Entrepreneur: Todd Vernon

No. 1 mistake: Market size - It has to end in a 'B'

Today's Entrepreneur is Todd Vernon, co-founder and CEO of Lijit Networks.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

Also hear Todd Vernon explain Lijit's business to Vator's CEO Bambi Francisco: CEO Todd Vernon on Lijit (just bought by FM)

I am a(n):
Entrepreneur

Companies I've founded or co-founded:
Lijit Networks, Raindance Communications

Startups I worked for:
Lijit Networks, Raindance Communications

If you are an entrepreneur, why?
I want to invent something cool.

My favorite startups:
Dropbox

What's most frustrating and rewarding about entrepreneurship/innovation?
People with can't do attitudes are a cancer to a startups. By contrast, people who can get comfortable with being uncomfortable will excel !

What's the No. 1 mistake entrepreneurs make?
Market size - It has to end in a "B"

What are the top three lessons you've learned as an entrepreneur?
1) Surround yourself with people that are smarter than you. Really.
2) Everyone I know who has been successful has worked really hard, no easy way to be successful, no shortcut
3) Don't be full of shit. Everyone can smell it.