Alex Reinlieb

Entrepreneur

I want to change the world.

Plug.dj, Lyft, Airbnb, Quirky, Soundcloud

The responsibility and feeling of accomplishing goals is the most rewarding aspect. The most frustrating aspect is that it's a roller coaster ride. Although, that can be exciting as well.

Unwillingness to pivot

-Act quickly and decisively
-Be open to change
-Listen to others but stick with your beliefs

After graduating with a Computer Science degree from the University of Michigan, I began my career in NYC as a sales/trader in Equity Derivatives at Lehman Brothers. After two years, with a desire to combine my interests in technology and business, I created a product manager role within Equities, and spent several years managing the development of a variety of financial products. After the collapse of Lehman Brothers, my group was acquired by Barclays Capital and I started business school at NYU Stern with the intention of pivoting my career towards a more entrepreneurial endeavor.

After business school, I was hired as head of business development at Worklight, an enterprise focused mobile app startup, which was purchased by IBM a year later. Shortly after the acquisition, I was recruited to be head of product at Lifebooker, a leading marketplace for the discovery and booking of beauty and health services. 

In 2012, I relocated to LA and joined Steven and Jason in founding Plug.dj, which is dedicated to building positive international communities for sharing and discovering music. Plug.dj is incredibly important to me given my intense passion for music/tech and my life long development as an amateur musician.