Edtech company Logical Choice Technologies bags $5M

As the classroom becomes increasingly digitized, Logical Choice is poised to grow

School is going digital, and edtech is where it’s at. As more and more schools look to digitize the classroom, they’re being bombarded with options. Enter: Logical Choice Technologies, your one-stop shop for all your digital learning needs.

The company announced Friday that it has raised $5 million from Vert Capital, which will give Vert Capital a controlling stake in Logical Choice.

Founded in 1994 and headquartered in Atlanta, Georgia, Logical Choice is a technology solutions company for K12 and college that offers a wide range of products and services, from leading brands of mobile devices, projectors, and interactive whiteboards, to installation services and classroom curriculum.

The company also created its own line of augmented reality (AR) curriculum programs based on Common Core Standards, including Letters Alive, Math Alive, and Storybooks Alive. The AR technology is the same as that employed by imagineers at Walt Disney World, allowing students to interact with the characters. For example, a child might ask, “can the frog fly?” and little Frankie Frog will shake his head ‘no’ in response.

The company also manufactures its own brand of classroom audio systems, known as AudioGear, as well as its own Logical Choice Alive interactive whiteboard.

The company plans to use the new funds to grow and scale, according to CEO Cynthia Kaye.

“Logical Choice is poised for exponential growth in the upcoming year,” said Kaye. “President Obama's mandate for schools to transition to digital textbooks has created an enormous opportunity for the company, and our current positioning allows us to be the "go to" company for schools nationwide.”

Currently, Logical Choice serves over 3,900 schools nationwide. The company also has customers in several countries and 26 states. Additionally, Logical Choice’s direct-to-consumer line of products are available in digital stores, such as iTunes and Google Play.

“Logical Choice’s loyal customer base and impressive line of education solutions makes this acquisition an attractive opportunity that marries well with our broader investment objectives,” said Michael Pope, managing director of Vert Capital, in a statement. “We feel confident that by partnering our knowledge, relationships and capital with Logical Choice, we can continue to achieve great things in education.” 

Image source: techli.com