Psy sets another YouTube record with his new song

"Gentleman" was watched over 38 million times in a single day, can it possibly top Gangnam Style?

HE'S BAAAAAACK!

Or, if you want to be more accurate, he never actually left. Even though you really, really hoped he would.

Yes, ladies and gentlemen, I am talking about Psy, the South Korean rapper/worldwide sensation who brought you Gangnam Style, aka the only video on YouTube to ever get over one billion hits. And while that song may be gone forever (Psy had said that his performance of the song on New Year's Ever in Times Square would be the last time he would ever perform it), that doesn't mean that we are getting rid of Psy any time soon.

Indeed, Psy has now gone ahead and released his follow-up to his smash-hit song, called Gentleman, and he's once again setting YouTube records.

The song, which hit YouTube on April 13th, set the record for the most views ever in a single day, with 38 million on April 14th, YouTube revealed in a blogpost Monday. The previous single-day record was set by KONY 2012 last March, with 31 million views.

"Not surprisingly, PSY's new single quickly became April's top rising search on YouTube -- with worldwide interest first peaking on Monday April 15 and remaining high since -- and debuted at #1 on YouTube's music chart, bumping his previous hit to #2," Kevin Allocca, Trends Manager at YouTube, wrote.

Most impressively, Gentleman was seen over 100 million times in less than four days, with YouTube calling it "one of the biggest music video launches the web has ever seen" while also noting that it took Gangnam Style almost two months to get to the same level of viewership.

The video now has over 206,000 hits in the week or so it has been up. So the next question is: might  Gentleman possibly top Gangnam's Style, which, in November, surpassed Justin Bieber’s Baby to become the most viewed video in YouTube history?

Possibly, but it seems unlikely for that to happen, for a number of reasons.

Firstly, the song quickly came down from that 38 million highpoint. By this past Sunday, it was already down to less than a third of its peak performance, with 10 million hits. And while that number is still impressive, it is most likely going to continue to go down over the next few days and weeks, not up.

And that bring me to my second point: the song had a built in number of hits from people who were simply curious to hear what else Psy had to offer beyond Gangnam Style. Now those people have watched it, but will they continue to come back? I think that they probably won't, and that the song most likely peaked early, as compared to Gangnam's slow and steady build up.

And last, but certainly not least, there is the song itself. It certainly sounds a lot like Gangnam Style, except that its never as catchy. Also, the video features Psy doing a bunch of nasty things to women, including pulling out one's chair so she falls down and, I am not kidding with you, picking his butt and then putting his hand on a woman's face. I get the joke that the song is called Gentleman, while he acts as the complete opposite, but somehow I have a feeling that this has less appeal than when he was dancing like a horse.