Evernote and Deutsche Telekom enter new partnership

Steven Loeb · March 25, 2013 · Short URL: https://vator.tv/n/2e53

60 million Deutsche Telekom customers in Germany to get Evernote Premium free for a year

Evernote recently expanded its business product into 26 new European markets, and now it got itself a new partner that will go a long way toward giving the company an even stronger foothold on the continent.

The popular note-taking app has partnered with Deutsche Telekom, it was announced via a blogpost Monday. As a reward to Deutsche Telekom customers, Evernote will be offering its German customers the ability to receive one year of Evernote Premium for free, instead of having to pay the usual €40 per year. 

Of Evernote’s existing 50 million users worldwide, 1.33 million of them are based in Germany, making it Evernote’s second largest market in EMEA. Altogether, nearly 60 million Deutsche Telekom mobile, broadband and fixed-line customers in Germany will be eligible for the free upgrade.

All the customers have to do is go to www.telekom.de/evernote, or launch the latest version of Evernote on their Android devices, and then request the upgrade. For those customers already using Evernote Premium, they will be able extend their current subscription for a year by using the same link.

Evernote is also giving customers a really big window in which to take advantage of this: a full 18 months. Customer have between now and September 25th, 2014 to sign up.

If that wasn't enough, Evernote also added a new feature to Premium accounts: Document Search, which will allow users to search documents, presentations and spreadsheets attached to their notes in Evernote that were created in Microsoft Office, iWork and OpenOffice.

The partnership between the two companies is mutually benefitial: Evernote gets its app to millions of new customers, while Deutsche Telekom gets to offers its customers a new, innovative product.

"We are excited to launch this new partnership with Deutsche Telekom, one of the most respected telecoms in the world," Phil Libin, CEO of Evernote, said in a statement. "With it, we have the opportunity to enrich the memories of millions of DT subscribers with the ability to capture and recall everything that is important to them wherever they go."

“Our goal is to offer highly innovative and unique services with the easiest access possible. The cooperation with Evernote is an excellent example of two companies combining their strengths for the benefit of our customers," Heikki Makijarvi, SVP Business Development and Venturing at Deutsche Telekom, said in a statement. 

In addition to the Premium upgrade, the two companies also announced that they are going to be co-hosting Evernote Hackathon in Berlin, from April 5th through the 7th. The event will be held at Deutsche Telekom’s new start-up space in Winterfeldstrasse.

Deutsche Telekom joins Evernote's other carrier partners, which include NTT Docomo in Japan, Orange France, KT in Korea, Taiwan Mobile, and Docomo Pacific.

Evernote expansion

Evernote seems to have made expansion into European markets its top priority at the moment, recently taking its newly released  Business Product to 26 new markets in the European Union, including Austria, Greece, Hungary, Italy, Poland and Sweden.

Those countries joined the United States, Canada, France, Germany, Switzerland, Japan, and the United Kingdom, which were the first countries the product became available in when it launched it in December. The service is also available in Australia and New Zealand.

But other markets are certainly on the horizon/

When launching into those new markets, Evernote said that it expects that Evernote Business will be available in an additional 50 countries in the first half of this year, with new markets in Europe, the Middle East, Africa Latin America and Asia Pacific.

Evernote was founded by Libin in 2008. Since then the founded the Redwood City-based company has raised nearly $251 million, including a $70 million Series D round of funding at a $1 billion valuation in May 2012.

In April 2011, Libin told Vator CEO Bambi Francisco that Evernote was generating $1 million a month, a number that Libin recently said has doubled or tripled since then. For the past four years, Evernote has seen its revenue triple year-to-year. 

(Image source: https://blog.evernote.com)

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Our goal at Evernote is to give everyone the ability to easily capture any moment, idea, inspiration, or experience whenever they want using whichever device or platform they find most convenient, and then to make all of that information easy to find.

And we’ve done just that. From creating text and ink notes, to snapshots of whiteboards and wine labels, to clips of webpages, Evernote users can capture anything from their real and digital lives and find it all anytime.

Evernote is an independent, privately held company headquartered in Mountain View, California. Major investors include Sequoia CapitalMorgenthaler VenturesTroika Dialog, and DOCOMO Capital.



Phil Libin

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