Today's Entrepreneur: James Citron

No. 1 mistake: Being afraid to tell the world about what you are doing

Today's Entrepreneur is James Citron, CEO of Mogreet. According to his VEQ James is good at team motivation, fund raising and sales execution.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):
Entrepreneur

Companies I've founded or co-founded:
Mogreet, Varsity Planet

If you are an entrepreneur, why?
I want to change the world.

My favorite startups:
Airbnb, Viddy

What's most frustrating and rewarding about entrepreneurship/innovation?
Rewarding - solving a problem that no one else has; building something that has touched and been used by millions of people; changing traditional markets & creating new ones; empowering people; creating jobs; proving convention, critics, investors, etc. wrong! There are always bumps in the road & frustrations along the way - it's how you deal & overcome them that separates entrepreneurs from most everyone else.

What's the No. 1 mistake entrepreneurs make?
Being afraid to tell the world about what you are doing for fear of exposing your idea. Talk to folks, get their opinions & use them to better your products, ideas & companies.

What are the top three lessons you've learned as an entrepreneur?
1) Ideas are a dime-a-dozen, execution is everything.
2) Hire fast, fire fast.
3) Everything costs more than you think, raise $, not less.
4) Know your weaknesses & compensate for them by hiring folks who make you better
5) Survival is everything, so watch every dollar & make sure you outlast the competition.

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