James Citron
Website: twitter.com/jamescitron
Venice, California, United States
Member since March 31, 2012
- About
| 2000 Princeton University , BA , Politics |
Entrepreneur
I want to change the world.
Airbnb, Viddy
Rewarding - solving a problem that no one else has; building something that has touched and been used by millions of people; changing traditional markets & creating new ones; empowering people; creating jobs; proving convention, critics, investors, etc. wrong! There are always bumps in the road & frustrations along the way - it's how you deal & overcome them that separates entrepreneurs from most everyone else.
Being afraid to tell the world about what you are doing for fear of exposing your idea. Talk to folks, get their opinions & use them to better your products, ideas & companies.
1) Ideas are a dime-a-dozen, execution is everything.
2) Hire fast, fire fast.
3) Everything costs more than you think, raise $, not less.
4) Know your weaknesses & compensate for them by hiring folks who make you better
5) Survival is everything, so watch every dollar & make sure you outlast the competition.
James Citron is President & CEO of Mogreet, the leading video- based mobile marketing platform in the U.S. Over the past five years, Mr. Citron has raised over $14 million in capital and created one the country’s most successful mobile marketing companies, which has served marquee brands including ABC, Fox, Nike, Reebok, Bloomingdale’s, Macy’s, and Steve Madden, among others.
Mr. Citron is widely regarded as one of the foremost experts on mobile video and mobile marketing in the U.S. He is actively focused on shaping the industry guidelines for the future of mobile video and mobile advertising. In 2011, Citron was selected as a member of the Consumer Best Practices Committee of the Mobile Marketing Association (MMA) and also serves on the MMA’s Mobile Advertising Committee and as Co-Chair of the Mobile Messaging sub-committee.
Mr. Citron is a frequent speaker at leading business, marketing, and mobile industry conferences, a published author (Mobile Marketing for Dummies), and an educator.
Prior to Mogreet, Mr. Citron built a multi-million dollar mobile phone personalization business with Motorola and served as an investment banker at Deutsche Bank Securities, where he advised large market capitalization telecommunications companies on merger and acquisition strategies. Early in his career, Citron founded one of the first social networks. Mr. Citron is a graduate of Princeton University.
