Today's Entrepreneur: Daniel Desatnik

Kristin Karaoglu · June 11, 2012 · Short URL:

No. 1 mistake: Thinking that it is easy or that it ever gets easy

Today's  Entrepreneur is Daniel Desatnik, Co-Founder of AllowanceTree. According to his VEQ, Daniel is good at product management, technology design and project development.

AllowanceTree was the People's Choice Award winner at Splash LA, held last Friday in Santa Monica. Check it out here.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):

Companies I've founded or co-founded:,

Startups I worked for:

If you are an entrepreneur, why?
I want to invent something cool.

What's most frustrating and rewarding about entrepreneurship/innovation?
The most rewarding thing is seeing your products make a difference.A close second is making your ideas become a reality. The most frustrating thing is when people don't share the same enthusiasm for your business that you do

What's the No. 1 mistake entrepreneurs make?
Thinking that it is easy or that it ever gets easy. Being an entrepreneur is the hardest thing you will ever do. But just like anything worth having, the harder it is, the more rewarding it will be.

What are the top three lessons you've learned as an entrepreneur?

1. You have two ears and one mouth, listen before you speak.
2. Be prepared to pivot.
3. Surround yourself with knowledgable people in different areas. It's impossible to know-it-all, so don't be afraid to seek out help from those more experienced than you.

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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On AllowanceTree, kids and teenagers manage and grow their real money in a fun, interactive, and parent supervised platform that mirrors the real world. They learn financial literacy and healthy money habits by doing, with their own money. They can save, invest (in their grades), give charity, diversify, take out loans (from their parents) and learn to avoid debt. Ages 9-17.

This product is a much needed and timely solution to the prevailing problem of financial illiteracy. Everyone seems to agree that if children were taught finance in a stimulating, technologically exciting environment, where they could learn to succeed and fail under controlled circumstances, they would grow up far better equipped to deal with the financial stresses that life entails. Our hope is that this product will help spare the current generation of youth from the sometimes catastrophic consequences and burdens that financial illiteracy has placed on the lives, marriages and happiness of their parents' generation.


Daniel Desatnik

Joined Vator on

I have been developing websites for over 12 years. I am an expert in php, jquery, javascript, mysql, html, and css. I graduated from Emory University with a simultaneous BA and MA at the age of 21.