The tough decision of changing business models

Bambi Francisco Roizen · April 13, 2012 · Short URL:

UTest founder and CEO Doron Reuveni on ditching one model for another

In this "Lessons learned" interview, uTest founder and CEO Doron Reuveni, talks about how the company changed business models since its launch in 2007. Boston-based uTest has about 50,000 engineers conducting crowd-sourced testing for companies. When the company first started, the payment model was a pay-per-bug model, said Reuveni. The market rejected the model. And, the company soon embraced a project-based as well as subscription model. The model changed the way the company interacted with customers and compensated testers. 

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Bambi Francisco Roizen

Founder Vator, Managing Partner - Vator Investment Club; Former Columnist/correspondent Dow Jones MarketWatch; Business anchor CBS affiliate KPIX

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uTest provides in-the-wild testing software testing services for web, desktop and mobile applications. By leveraging a community of more than 50,000 professional testers from 180 countries, uTest helps companies test their products under real-world conditions. Thousands of companies – from startups to global enterprises such as Google, Microsoft, AOL and Intuit – turn to uTest to complement the in-the-lab testing they do, and to help them launch better apps. uTest’s services span the entire software development lifecycle, including functional, usability, security, localization and load testing. More information can be found at or the company's software testing blog


Doron Reuveni

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Doron CEO of uTest Inc