Today's Entrepreneur: Eden Godsoe

Kristin Karaoglu · January 27, 2012 · Short URL:

No. 1 mistake: Over-thinking and over-analyzing things

Today's Entrepreneur is Eden Godsoe, Founder & CEO of SkinnyScoop. According to her VEQ Eden is a thought leader and is good at team motivation and networking.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):

Companies I've founded or co-founded:

Startups I worked for:

If you are an entrepreneur, why?
I want to change the world.

My favorite startups:
Eventbrite, Evernote, Uber

What's most frustrating and rewarding about entrepreneurship/innovation?
It is incredibly rewarding to see people using SkinnyScoop's platform and tools in new, exciting ways. And to hear that they are addicted to us (in a good way!)

What's the No. 1 mistake entrepreneurs make?
Over-thinking and over-analyzing things. I know people who took a year to write a business plan. Some analysis is good but then - as the Nike tagline goes - you got to just do it.

What are the top three lessons you've learned as an entrepreneur?

1. Don't over-think things - no analysis or person will give you *the* answer; sometimes you just need to take the leap of faith and do it.

2. Things will not go according to plan - there will be both downside and upside surprises; embrace and learn from it all.

3. Team is everything - take the time to find the right people and don't hesitate to change things if someone is not working out.

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Joined Vator on

SkinnyScoop ( is a woman's virtual cheat sheet for everything.  SkinnyScoop makes it easy and rewarding for women to create, share and find the information we use to make decisions.  Women make 85% of all purchase decisions largely based on the recommendations of friends or female influencers in their network. Through powerful polling tools and collaborative lists, we harness the collective wisdom of women, provide a meaningful snapshot of our choices and recognize those women who help the rest of us make better decisions. Because Oprah isn’t the only one with favorites!



Eden Godsoe

Joined Vator on

Eden Godsoe is Founder and CEO of SkinnyScoop. Prior Eden spent 15 years in leadership roles at Morgan Stanley, Covad and Comcast. Eden has an MBA from Stanford and a BA from Univ of Western Ontario.