Eden Godsoe
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Eden Godsoe

Eden Godsoe is Founder and CEO of SkinnyScoop. Prior Eden spent 15 years in leadership roles at Morgan Stanley, Covad and Comcast. Eden has an MBA from Stanford and a BA from Univ of Western Ontario.

San Francisco, California, United States
Member since January 14, 2010
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1998 Stanford , MBA
1992 University of Western Ontario , BA , Economics & Philosophy

I am a(n):


Companies I've founded or co-founded:
Companies I work or worked for:
If you're an entrepreneur or corporate innovator, why?

I want to change the world.

My favorite startups:

Eventbrite, Evernote, Uber

What's most frustrating and rewarding about entrepreneurship/innovation?

It is incredibly rewarding to see people using SkinnyScoop's platform and tools in new, exciting ways. And to hear that they are addicted to us (in a good way!)

What's the No. 1 mistake entrepreneurs/innovators make?

Over-thinking and over-analyzing things. I know people who took a year to write a business plan. Some analysis is good but then - as the Nike tagline goes - you got to just do it.

What are the top three lessons you've learned as an entrepreneur?

1. Don't over-think things - no analysis or person will give you *the* answer; sometimes you just need to take the leap of faith and do it. 2. Things will not go according to plan - there will be both downside and upside surprises; embrace and learn from it all. 3. Team is everything - take the time to find the right people and don't hesitate to change things if someone is not working out.

Full bio

Eden Godsoe is Co-Founder and CEO of SkinnyScoop, a social curation platform that makes it easy, fun and rewarding for women to collect, store and share all our favorite things in one place. Prior to SkinnyScoop, Eden spent 15 years in various leadership roles at Morgan Stanley, Boston Consulting Group, Covad and Comcast. Eden holds an MBA from Stanford and a BA from the University of Western Ontario.