CEO Todd Vernon on Lijit (just bought by FM)

Bambi Francisco Roizen · October 5, 2011 · Short URL:

Why did Federated Media buy Lijit? Hear Todd Vernon explain Lijit's business

This week, Federated Media Publishing scooped up Lijit Networks, which just raised $10 million this past April. The acquisition could be seen as great timing for Lijit, whose revenue has been growing 50% month over month over the last six months. This year, sales are expected to be $12 million, then $20 million in 2012. I caught up with CEO Todd Vernon just before the acquisition. We even touched on the various partners that would be a complementary fit, including Federated. 

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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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Lijit Networks


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Lijit Networks, Inc. was incorporated in June 2006 and is headquartered in Boulder, Colorado. By providing innovative advertising services, audience analytics, and reader engagement tools to over 40,000 online publishers, commercial websites and content networks, Lijit helps publishers grow their website, build their business and make more money. Lijit connects publishers with premium online advertising campaigns that are highly targeted and contextually relevant to the publisher’s audience.


Todd Vernon

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Todd is the CEO of Lijit Networks which he founded in 2006.

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