I recently caught up with David Otten, founder and CEO of LongTail Video, a full-service video technology and advertising solutions company. LongTail Video is a lower-cost solution to services, such as Ooyala and Brightcove, that allow publishers to showcase their video. In this interview, David talks about LongTail Video's new service that allows content producers to syndicate millions of bite-sized content to smaller publishers, from local news sites to bloggers. This service also allows publishers to access nearly one million pieces of video content from LongTail Video content partners, such as AOL and CNet. The type of video runs the gamut, from business, sports to entertainment. They can be video clips from news reports or how-to videos. At the moment, LongTail has 100 different verticals and about 350 content publishers distributing the videos.
Watch the interview to learn more about the publisher, content producer and LongTail economics as well as what kind of publishers are embedding these videos on their sites, and what LongTail's overall strategy is.
(Full disclosure: Vator is a happy client of LongTail Video's video player and ad solutions.)
Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.
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LongTail Video is a New York-based startup that has pioneered the web video market. Our flagship product the - JW Player - is active on over one million websites and streams billions of videos each month. It is used by a diverse group of publishers, ranging from Fortune 500 companies to individual bloggers. AddOns, a library of plugins and skins contributed by LongTail's community of developers that enable customers to customize their JW Player, are used by over 300,000 sites; and the AdSolution, LongTail's stand-alone, self-serve video ad serving system, serves over 200 million in-stream ad impressions each month to thousands of websites.
Recent additions to our family of products include Bits on the Run, an online video platform for managing, hosting and streaming your video content, and Open Video Ads, the world's first open source initiative to implement the IAB VAST 1.0 / 2.0 standard for video ad delivery.
To learn more about us, check out some of the following pages:
We pride ourselves as the leading self-serve video product company on the web.
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