Today's Entrepreneur: Heddi Cundle

Kristin Karaoglu · July 13, 2011 · Short URL:

No. 1 mistake: Pressing that button just is the start of the work load

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Today's Entrepreneur is Heddi Cundle founder of  myTab. Acording to her VEQ she is good at marketing management and team motivation and networking

You are a(n):
First-time entrepreneur

Name companies you've founded or co-founded:
Founder of (myTab Inc)

If you are an entrepreneur, why?
Because all my past efforts have led me to this natural next step. Simply put!

List your favorite startups:
rockmelt, foursquare, quora,

What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating: not having tech/coding credentials so relying on my team...but that gave me time to work on everything else while they drummed up the genius results

Rewarding: incredible, loyal team who are amazingly patient, work at the speed of light and communicate constantly

What's the No. 1 mistake entrepreneurs make?
This is my 1st start up so I'd prefer to be low key in my feedback: presuming a business will sell itself the second you press the launch button. Pressing that button just is the start of the work load :)

What are the top three lessons you've learned as an entrepreneur?

  1. That my incredibly retentive traits of organizational skills are a bonus in a start up - not second guessing anything or putting any tasks on the back burner. Pat on the back to me!
  2.  If so many other companies can do it, it can't be that alien. It's a good reinforcement that gives me that extra layer of teflon to achieve great things.
  3. I now 'get' why industry experts say I have a classic case of entreprenurial'itus disease. There's a huge rush in the process & achievement of launching a start up.

What was your objective behind launching myTab
Two fold:

  1. To address the lack of loyalty in online travel. There are OTA's (online travel agents), social networking travel sites & recommendation travel sites but when it comes to the crux - the user still is looking for the lowest deal. All these sites are incredible in their own realm individually but the molecules of fitting them together didn't exist until came along. myTab completes the full cycle in a simple psychological start-end sequence.
  2. To seamlessly synch the full user experience whilst providing an easy eco friendly gifting feature (after booking travel) - so all users feel they are involved in the full cycle.



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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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The more you save and fundraise cash for travels, we can negotiate exclusive deals. We’re taking crowd funding to a whole new level! ( is a travel gift card where you save travel cash and shout 'put it on myTab' so friends and family contribute towards your dream trip. Then simply redeem the funds from thousands of flights and hotels, all within myTab. myTabbers have a happier pre booking experience because they are cash rich so the focus shifts from price frustration to an exciting funding & booking momentum. Gifters know their cash gifting won't be discarded and they're emotionally involved in the full life cycle (note $30b of $100b gift cards a year are discarded, until we came along). myTab's available in the USA, UK and Australia. 

And with our gift card platform, we can also negotiate exclusive rates with travel suppliers on myTabbers behalf. We call this Match myCash and it's brilliant - we take crowd funding to a whole new level and stabilize the economy for low time & long lead revenues. Read the blog post that explains it all.

Ww changed the world a while ago, we're just waiting for you to catch up...



Heddi Cundle

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20 years PR & Marketing experience in travel, tourism, hospitality, and entertainment. Level 4 Krav Maga and lacking a filter.