Heddi Cundle

Heddi Cundle

20 years PR & Marketing experience in travel, tourism, hospitality, and entertainment. Level 4 Krav Maga and lacking a filter.

Website: www.mytab.travel
San Francisco, California, United States
Member since September 23, 2010
Big Cheese of www.mytab.co travel gift card – available in the US, UK and Australia. Save travel cash and shout 'put it on myTab' so friends & family Quote_down
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I am a(n):

First-time entrepreneur

If you're an entrepreneur or corporate innovator, why?

Because I've already changed the world. We're just waiting for you to catch up :)

My favorite startups:

rockmelt, mailchimp, prezi,

What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating: Not having tech/coding experience so I was purely relying on my team. On the flip side, that gave me time to work on everything else within the company whilst they focused on their genius tech objectives.

Rewarding: I have an incredible, loyal team and advisory board who are amazingly patient, work at the speed of light and communicate constantly. I hear nightmare stories about start up partners/employees yet with myTab, we've not experienced this. It's all down to communication and sharing the same long term vision. We're a rare breed.

What's the No. 1 mistake entrepreneurs/innovators make?

This is my 1st start up so I'd prefer to be low key in my feedback: #1 mistake I believe most entrepreneurs make (myself included) is that the business will just sell itself the second you press the launch button. In reality, pressing that button just is the start of the work load. But, we also see start ups giving up too quickly and we think that's a shame. They cut themselves short and forget about the future :)

What are the top three lessons you've learned as an entrepreneur?

1> That my incredibly retentive organizational skills are a bonus in a start up. I don't second guess anything or put any tasks on the back burner. Pat on the back to me!
2> If so many other companies can do it, it can't be impossible! It's a good reinforcement that gives me that extra layer of teflon in striving to achieve great things.
3> I now 'get' why industry experts say I have a classic case of entreprenurial'itus disease. There's a huge rush in the process & achievement of launching a start up that cannot be done without our incredible team. Then a second rush when you've launched and have really happy customers who have wanted myTab to be around forever...and we will be.

Name your passion behind myTab & One thing you'll admit

Two fold:
1> To address the lack of loyalty in online travel since price hype is the focus. We spend hours searching (and disillusioned) to find the lowest price. So with all the travel & travel-related sites out there, no one’s ever focused on the core fundamental problem: price hype. myTab taps into the psychology of how a gift card shifts the focus from price, to experience. And friends who gift you know their cash gift won't be discarded. We bring a full cycle emotion to travel, and the gifters involved.

2> To be the 1st travel site that encapsulates the full travel cycle from gift/save to plan to book. We don’t go to one hairdresser for a shampoo, another for a cut, another for a blow dry! So why do we hop between recommendation, planning, booking travel sites? It made no sense to me.

One thing I'll admit:
When I was around 12 years old, I threw my mum/mom's car keys on my friend's house roof because I didn't want to go to piano class. It took 2 fire-engines & 3 ladders to get the keys down. I was sent for a double piano class as punishment the next day. #mortified :(

Full bio

I've over 20 years of PR, marketing, promotional and event experience for national and global clients: music, technoloy, hospitality, travel/tourism, restaurants/bars. Born in the UK and lived in London, New York, Los Angeles and now San Francisco with my stunning best friend, @muppetbundle (spaniel).

My full bio is at: www.linkedin.com/in/heddicundle/ and our blog post about changing supply & demand to the correct 'demand & supply' is here http://mytab.co/post/show/3622