Today's Entrepreneur: Albin Serviant

Sylvie Leotin · June 15, 2011 · Short URL:

Subtitle No.1 mistake: Lack of realism

Vator is the home to entrepreneurs who embrace their passions and follow their dreams. We are a diverse community of dreamers, builders, and trailblazers, who want to change the world, build great products, and better the lives of others.

Today's entrepreneur is Albin Serviant CEO of MXP4, a social music game company.

Albin is a dynamic French entrepreneur with a passion for music, technology, media and entertainment. He started his career at Pepsico and Sony Music France, honing his marketing and branding skills. 

Subsequently Albin played leading roles at several succesful startups. Notably iBazar (sold to eBay), and Musiwave (sold to Microsoft) where he was Chief Marketing Officer.  MXP4 is his first CEO role. He has big goals: change the way we consume entertainment.  The company mixes music and social gaming to let fans "play with hits" and experience music at a whole new level.

Albin caught the music bug as a child, playing the guitar. A decisive moment in his life was the release of "Thriller" by Michael Jackson (we love you Michael). He was 10 and saw the possibilities; he knew then that he would work in the entertainment industry. 

In his own words:

I am an:


Name companies you've invested in:

Securiloc, Locster

Name startups you worked for:

iBazar (eBay), Musiwave (Microsoft)

If you are an entrepreneur, why?

I want to change the world.

List your favorite startups:

Soundcloud, Mobileroadie, Twenga,, Eyeka,, Celsius Phones

What's most frustrating and rewarding about entrepreneurship/innovation?

Dealing with corporate companies and facing huge gaps in terms of time management.

What's the No. 1 mistake entrepreneurs make?

Lack of realism.

What are the top three lessons you've learned as an entrepreneur?

1- Keep your cash safe 
2- Iterate fast 
3- Stick to your vision and share with the team but not hesitate to challenge the go to market





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Sylvie Leotin

Sylvie Leotin is an entrepreneur, advisor, writer and polymath, with a unique approach to bridging the worlds of business, technology, arts and culture.

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MXP4’s mission is to enable music fans not only to play the music but to play with it. The company’s proprietary technology analyses music files and extracts data that enables casual games to deeply integrate music and game-play. MXP4’s games leverage the power of social networking to create a new way for people to interact around music online. The company is backed by Orkos Capital, Sofinnova Partners and Ventech.

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