How Twitter can get revenue from marketers

Bambi Francisco Roizen · June 9, 2011 · Short URL:

Buddy Media CEO Mike Lazerow on tapping into Twitter for social media marketing

Butddy Media has built a big business helping companies market on Facebook. The NY-based company has practically become the defacto service to onramp marketers onto the global social network, as it serves 650 agencies paying thousands of dollars a month.

In this interview, Mike Lazerow, CEO and founder of Buddy Media, talks about how Twitter could be a better platform for marketers. At the moment, the Twitter platform is far from ideal for marketers, said Mike. It wasn't until Facebook created Facebook Pages that marketing took off on Facebook, said Mike. In like vein, if there was a way that marketers could set up something similar (Twitter Pages) that allows marketers to post content on Twitter, that's longer than 140 characters, then there will be opportunity there, he explained. Until then, there's no real way marketers can get creative.

Simply put: "If you could tell a story on Twitter, you'd have a lot more marketers programming their digital life around Twitter."

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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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Salesforce Buddy Media


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Salesforce Buddy Media is the social enterprise software of choice for eight of the world's top then global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-drive consumer insights from initial point of contact through point of purchase. Buddy Media is headquartered in New York City, with additional offices located in Asia, London and San Francisco. 


Michael Lazerow

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