Optimize Your QR Code Differently with Daqri

Mobile-Optimize Your QR Code So That It Links To Multiple Things!

A few months ago we talked about how to optimize your QR Code using a mobile-friendly smartsite.

I spoke with Andy Lowery, the Chief Operating Officer of Daqri.

Daqri, a QR Code publishing platform is offering a different kind of mobile-optimized page that is similar to the “copy clipboard” that we select items off on Windows Operating Systems.



All the links are "picture-based" as you can see above and mobile users will scan the QR Code and be directed to the "clipboard" landing page.

A user will simply just click on an icon to be directed to the content.

The clipboard can also be geofenced and chronofenced, meaning that you can target certain locations in the world, and also how long you want the "clipboard" to stay up and running.

On a mobile device, a colourful branded background can show up around the clipboard.

The Daqri platform allows for more content to show up without having to scroll down like on a mobile smartsite and presents your content in a more interactive way.

Augmented Reality For All

Daqri also allows through the download of their app on Apple and soon on Android to access augmented reality via QR Codes!

Matthew Lynley of VentureBeat says that Daqri wants to be the YouTube of Augmented Reality.

In the Augmented Reality tab within the platform, there are x, y, z coordinates and a rotation function. These allow the user to position the models and animations in relation to the QR Code.

While there are basic built-in options for augmented reality, there will also be advanced functionality through LUA or Python script so that the content can be interactive.

Daqri also says that they have a powerful analytics system coming in the near future as they are in private beta, so stay tuned!

They also say they are working with several companies currently on a number of different projects.

I also have three invites to give away to the private beta, so let me know!

Dan Verhaeghe is the Marketing Specialist and New Media Expert at McLoughlin Promotions. He can be reached @mcloughlinpromo, dan@mcloughlin.ca or at 905-238-8973 ext. 233.