Indexes Customer Satisfaction

Stephen G. Barr · April 22, 2011 · Short URL:

Startup taps customer satisfaction from Facebook & Twitter

Angry Customers from all parts of the world are turning to Groubal to get their Voices Heard Loudly. This past Sunday a groubal petition was posted about a large electronics enterprise: and within 24 hours it received over 400 signatures of support! “I am sure those at the top of big businesses don’t realize the disappointments that many Moms & Dads feel, when the gifts they have saved for all year long will not be under the tree for their kids” says Robert Doner of Groubal.

From this day forward, 140 characters will never again be taken lightly and those countless posts on virtual walls around the globe can no longer be dismissed as futile babbling; because now the world will be watching! Think Consumer Reports, JD Power & Associates and the Better Business Bureau…combined on STEROIDS. Group fused with Global = GROUBAL. who has best been known as the credible and reliable showcase for consumer complaint petitions, has just announced the launch of the GCSI (groubal’s customer satisfaction index) found at This incredible directory is the barometer of customer satisfaction and in many cases Dissatisfaction that dynamically updates 24/7/365, based upon what the masses have to say about the world’s most popular brand names. “Social media matters, consumers matter and the GCSI delivers the Measure that Matters,” says Groubal Founder Robert Doner of Scottsdale Arizona. “At the core of the GCSI engine is an ingeniously intricate algorithm that assigns value (positive, negative and neutral) to word strings. The system analyzes thousands of pieces of data an hour and uses it to assign a score to each company, which ranks them within our customer satisfaction index. Our goal is not only to reveal if consumers are mad or glad, but most importantly to accurately measure the power of their sentiment.”

Mark Zuckerberg and Biz Stone need to be commended as they truly changed the landscape for consumers globally. Timed to launch simultaneously with GCSI, The Groubalution Facebook Game - - allows players to bet on which companies will fail consumers the most during the game play period. Using the data from the GCSI website, stocks rise and fall depending on how companies are rating on our customer satisfaction index. If players bet right, they’ll gain status on the Leaderboard and win more groubal bucks to play with. They can also join Brigades where they are encouraged to network with other players and share their own stories of consumer dissatisfaction. Our mission with these two new products is to give disenfranchised consumers powerful new tools to have their voices heard, while also providing companies with mechanisms to measure whether or not they are meeting the needs of the people who make their wealth possible: their customers.


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Stephen G. Barr

Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group. Founder & Executive Director at Startup Hive incubator, Founder & Chairman at Boardroom Advisory Services

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