HubSpot secures $32M from Google and Sequoia

Ronny Kerr · March 8, 2011 · Short URL: https://vator.tv/n/17eb

Huge round for a fast-growing startup from three investor titans: Google, Sequoia and Salesforce

HubSpot, a marketing software platform for small to medium-sized businesess, announced Tuesday that it has raised a $32 million round led by Google Ventures, Salesforce, and Sequoia Capital. Previous investors General Catalyst Partners, Matrix Partners and Scale Venture Partners also participated.

The company has raised $65 million to date.

For such a small name to attract such big names, they must be doing something pretty revolutionary, right?

“The fundamental way that people shop, learn, and buy has changed radically in the last few years,” said Brian Halligan, co-founder and CEO of HubSpot, in a prepared statement. “HubSpot helps transform the way businesses market from outbound marketing (cold calls, email blasts, and direct mail) to inbound marketing (Google, blogs, social media, mobile, etc.).”

Halligan’s company, aiming to make a great leap forward from standard SEO tactics, offers its clients optimization and promotion solutions to get content discovered online. With a combination of blogging and content management, social media and (of course) SEO tools, HubSpot claims it can help its clients increase traffic while reducing costs.

HubSpot has a pretty impressive list of case studies on its website, posted by clients with businesses as diverse as bed and breakfasts to banking consultants. Already, the Cambridge, Mass.-based startup serves over 4,000 companies. Halligan says revenue is at a $25 million run rate annually, up $10 million from a year ago.

Pricing for HubSpot ranges from $3000 per year for the most limited plan to $12,000 per year for the medium plan to $18,000 per year for the fully-stocked plan. The plans vary depending on lead nurturing campaigns and number of administrators.

Watch the video below to learn more about HubSpot:

Ronny Kerr

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Joined Vator on March 15, 2008

HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge MA, HubSpot Internet marketing can be found at www.HubSpot.com and the Website Grader free SEO tool is available at www.WebsiteGrader.com.