Today's Entrepreneur: Lydia Sugarman

Meliza Solan Surdi · February 24, 2011 · Short URL:

No.1 mistake: Being too trusting

Vator's community is the home of entrepreneurs who embrace their passion and chase after their dreams.

Our newly-designed profiles now give members the opportunity to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs a chance to showcase themselves and tell their story.

So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entreprenener, we'd like to hear from you.

Today's entrepreneur is Lydia Sugarman, CEO and founder of PrivateLabel Interactive, Venntive, and Caduces. According to her VEQ (Vator entrepreneur assessment test), Lydia is good at marketing management, negotiating, and networking.

I Am: An Entrepreneur

Name companies you've founded or co-founded:

PrivateLabel Interactive, Venntive, Caduces

Name startups you worked for:

Summit Media, Interactive Communications, CellularVision, WeTheShoppers, my own companies.

If you are an entrepreneur, why?

I love eating Ramen.

List your favorite startups:

Kiva, Groupon, Square, Airbnb

What's most frustrating and rewarding about entrepreneurship/innovation?

When you don't fit the usual profile of start-up founders, being taken seriously as an innovator can be frustrating. Actually building something from scratch that resonates with people is incredibly rewarding and exciting...and, seductively addictive.

What's the No. 1 mistake entrepreneurs make?

Being too trusting.

What are the top three lessons you've learned as an entrepreneur?

Be thorough in every aspect. Take nothing for granted. Everything takes 3x longer than you wish.

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It's your health.  Take control.

Caduces is a comprehensive online platform to manage and organize all the data surrounding families' health and wellness, creating a family health history asset, and facilitating data exchange with the professional health community.

Caduces's consumer-focused platform makes it rewarding for people to gather, manage, and share family members' health data.

Caduces is designed to let users control all of their health information and store it in a safe and secure “Virtual Safety Deposit Box.”  Simply stated, the consumer will be able to maintain their entire family’s health, wellness, and fitness information in one place.  Then, they can share this data on their own terms.

It is the nexus for people to gather family data, track individual health trends and conditions, and build comprehensive, extended family health genealogies that will benefit family members throughout their lives and ideally, future generations.  

Think about the potential for discovering treatments for rare genetic disorders and diseases.

Caduces solves the problems of confused and busy healthcare consumers by giving them a tool to manage personal and family health information. Caduces uses a modular, "apps"-based approach for a custom-fit environment. Everyone knows they need to take a more proactive approach to managing all their health data, but it’s one of those things that gets put on the back burner.  Caduces wantS to change that by employing game mechanics and reward systems to make this easier for everyone by using a fun game-based interface, encouraging participation and establishing good habits.



Lydia Sugarman

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