Take a closer look at the dating market as an investorRead more...
"Super sneaky stealth" social mobile gaming startup (tongue twister?) raises Series A from Shasta
Stealth social mobile gaming startup Wild Needle has raised $2.5 million of a $3 million Series A round, according to an SEC Form D filing from over two weeks ago.
Persons involved in the deal, according to the form, are Playdom co-founder and chairman Rick Thompson (listed as an executive); Heidi Carson, VP of Platform Solutions for Adify (also listed as an executive; and Shasta Ventures co-founder Robert T. Coneybeer.
The first two names confirm half the information on Wild Needle’s site that says its team is composed of people from Playdom, Microsoft, PayPal, and Adify. (Disney purchased Playdom in late July for $563.2 million up-front and a $200 million earn-out.)
While Shasta is assuredly the leader in this round, it’s unclear at this point whether the VC firm is the sole investor. The last few startups we covered with fundraisers from Shasta include gift card marketplace Plastic Jungle, video site Movieclips.com and cloud-based subscription billing platform Zuora.
Because the Mountain View, Calif.-based company is still in “super sneaky stealth mode,” the only thing we get right now is an epic-sounding, highly suggestive message on their main site:
We're working on some great ideas for the next generation of social games for mobile devices. After all, a mobile device is so much more than a portable game player. What if mobile games were thoughtful, immersive, and filled with unexpected delight? What if they made you laugh out loud?
Of course, those are precisely the things we expect the next-generation of truly mobile, truly social games to accomplish. We’ll see next year if they have what it takes to stand out in this increasingly crowded space.
Support VatorNews by Donating
Read more from our "Trends and news" series
The company uses AI to help payers and providers identify and manage high-risk individualsRead more...
NeuroFlow works with health systems like Jefferson Health and the U.S. Air ForceRead more...
Related Companies, Investors, and Entrepreneurs
Joined Vator on
Cox bought Adify for $300 million on April 28, 2008. http://www.vator.tv/news/show/reports-say-cox-buys-adify-for-300-million
It’s a fragmented Web out there. Fortunately,
networks powered by Adify deliver the voice, choice and control you’ve been
waiting for. Are you an advertiser targeting niche audiences? A publisher
seeking higher revenue for high-quality content? An entrepreneur looking to
transform market insights into profitable vertical ad networks? Adify’s unique
platform provides the simple, turnkey support needed to make it all possible.
Truth is, when it’s easy to build a vertical network, it’s easy to reach a
Washington Post, The Guardian, ComputerWorld. These are just a few of our recent success stories – partners who trusted Adify to extend brands, increase reach and grow revenues. After all, every single Adify Network is built by an experienced expert with a unique market insight. Like HotChalk, who used our Build Your Own Network platform to aggregate high-quality, brand-driven education content. The moral? With Adify, the power of online advertising is finally where it belongs. With you.