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Reaching out to potentially profitable new players in their native tongue
Big Fish Games announced Thursday that it is expanding its games into several new languages and currencies. One might wonder why Big Fish Games, which was founded in 2002, is making these additions. The company has players in more than 200 countries, with 50% of its sales coming from international markets, according to Jeremy Lewis, the president and CEO of Big Fish Games. That is no small dollar amount when you consider that the company had revenues in 2009 that exceeded $100 million.
This means that games will now be available in the following languages:
- Italian (new)
- Brazilian Portuguese (new)
- Danish (new)
- Dutch (new)
- Swedish (new)
The move also increases the company's potential player market. More than 300 million people speak one of the new languages offered. Expanding into these markets is too potentially lucrative to pass up.
The site will also be adding 12 new payment currencies, which brings the total number of currencies accepted by Big Fish Games to 16. The new currencies include:
- Argentine peso
- Australian dollar
- Brazilian real
- British pound
- Canadian dollar
- Danish krone
- Japanese yen
- Mexican peso
- New Zealand dollar
- Norwegian kroner
- South African rand
Big Fish Games is, of course, not the only company to recognize the value in reaching out to the international market. Zynga also announced on Thursday that it will be launching localized versions of its newest game, CityVille. The games will be translated into French, German, Italian and Spanish, and will allow players to add region specific iconic buildings, such as the Eiffel Tower in France.
The company, which has corporate headquarters in both Seattle and Cork, Ireland, works on the pay-per-download model as well as allowing users to buy in-game items. Users pay one flat rate to download and play games, or pay for useful items with in-game money, which is purchased with real cash. The company publishes games such as Mystery Case Files, Hidden Expedition, Drawn, Fairway Solitaire, My Tribe, Redemption Cemetery, Dark Tales, and Megaplex Madness. The company has over two million games and works with over 500 game developers.
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Zynga is the largest social gaming company with 8.5 million daily users and 45 million monthly users. Zynga’s games are available on Facebook, MySpace, Bebo, Hi5, Friendster, Yahoo! and the iPhone, and include Texas Hold’Em Poker, Mafia Wars, YoVille, Vampires, Street Racing, Scramble and Word Twist. The company is funded by Kleiner Perkins Caufield & Byers, IVP, Union Square Ventures, Foundry Group, Avalon Ventures, Pilot Group, Reid Hoffman and Peter Thiel. Zynga is headquartered at the Chip Factory in San Francisco. For more information, please visit www.zynga.com.
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Founded in 2002, Big Fish is the leading online marketplace for premium casual games. Through its proprietary, data driven platform, millions of consumers seeking immersive, relaxing entertainment easily discover and purchase premium casual games created by Big Fish’s network of more than 500 development partners and in-house by Big Fish Games Studios. Renowned for offering A New Game Every Day!® on www.bigfishgames.com, the company offers thousands of games on multiple platforms -- PC, Mac, mobile phone, and tablet. Big Fish’s websites, games, and customer service are available in ten languages – Danish, Dutch, English, German, French, Italian, Japanese, Brazilian Portuguese, Spanish and Swedish – and its games are sold in more than 150 countries. The company is headquartered in Seattle, WA, with regional offices in Oakland, CA; Vancouver, Canada; Cork, Ireland; and Luxembourg.