How will Web guide Clicker make money?

Bambi Francisco Roizen · May 5, 2010 · Short URL:

Part II interview with Jim Lanzone on the business behind the "TV Guide for the Web"

This is the second part of my four-part series with Jim Lanzone, founder and CEO of Clicker, a TV guide for the Web. 

While Clicker is still pre-revenue, Jim explains, they are exploring a number of business models, including lead-gen, whereby Clicker would receive a fee for directing their audience to sites, such as Amazon, Netflix, HBO, MLB, or more importantly, getting their audience to sign up to those services. 

Another model is to allow programmers or marketers to pay-for-placement on search-result pages. It's a very similar model employed by today's search engines. In a previous career, Lanzone was CEO of, so it's fitting that he'd bring his search experience to Clicker.

Watch the interview for more about Clicker's business model, distribution,  demographic and the company's upcoming, yet-not-released social features. 

See the first part of my interview with Jim, "Discovering my TV oldies with Clicker."










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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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Clicker is the complete guide to Internet Television. From television shows, to movies, to web originals and music videos, Clicker makes it easy for you to find the right show, right now.



Jim Lanzone

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