Kyte launches Facebook framework and plugins

Ronny Kerr · April 29, 2010 · Short URL:

Joining rapidly growing group of Web sites, Kyte integrates new social plugins to reach more users

Facebook + KyteKyte, an online and mobile video platform, announced Thursday two new changes that further integrate its video experience into Facebook's social network.

First, the company has launched the Kyte Facebook Application Framework, a special feature that media and marketing companies can use to "quickly establish engaging video experiences." The framework is intended especially to connect publishers with Facebook fans, increasing interaction that eventually leads to content monetization.

The company also says it has implemented support for Facebook's new social plugins, meaning that Kyte players automatically come equipped with a Like button. Users who click the button immediately have the video link posted to their news feed, potentially spreading the video to friends and friends of friends.

“Consumers have become increasingly accustomed to accessing and sharing video content on Facebook and across device platforms,” said Daniel Graf, CEO at Kyte. “Our new Facebook application framework and support for Facebook social plug-ins provide a powerful set of tools for marketers to not only reach, but deeply engage with these audiences as they interact within the real-time social stream.”

Kyte is far from the first Web site to implement Facebook's new development resources. (Yesterday, we reported that OneRiot, a real-time search engine, had started introducing Facebook Likes and shares into the stream, alongside the usual posts from Twitter, Digg, and others.) In fact, according to Facebook's own figures, over 50,000 Web sites have already implemented social plugins. Of those 50,000, 75 were launch partners, like CNN and the New York Times, but the overwhelming majority have been third-party sites and services that took care of the integration all on their own.

Even more impressive: users clicked Like buttons across the Web over one billion times in its first 24 hours, just as CEO Mark Zuckerberg had predicted.

The numbers don't lie. As long as Facebook can responsibly respond to some serious privacy issues inherent in its new features, its widely-used social network is right on track to dominate the Web.

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Kyte is a white-label, cloud-based publishing platform for live and on-demand video. The Kyte Platform reduces the cost and complexity of delivering social video experiences to websites, mobile and connected devices. Kyte powers online video for top media companies and brands, including ABC, Armani Exchange, Clear Channel, ESPN, Fox News, MTV, Monster Energy and NATO.




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