OneRiot starts streaming Facebook data

Ronny Kerr · April 28, 2010 · Short URL:

Despite privacy issues, this realtime search engine is moving forward with Open Graph API

OneRiot + FacebookOneRiot, one of the forerunners of real-time search on the Web, announced Tuesday evening that it had already begun indexing publicly shared Facebook data.

At its f8 developer conference last week, Facebook opened the doors to user-shared content to third-party services via the Open Graph API and social plugins. One of the most important plugins, the Like button, has already found itself embedded all across the Web, under videos, next to news stories, and side-by-side literally any piece of content that a user might share with his or her friends back on Facebook.

Having previously only indexed links shared on Twitter, MySpace, Digg, and Delicious, in addition to links shared amongst the company's own panel, OneRiot is now probably very happy to start streaming any and all publicly shared content on the biggest social networking site in the world.

"Traditional search is based on a document-centric view of the web," writes Tobias Peggs, Vice President and General Manager at OneRiot. "Realtime search is based on social signals across the web right now. That’s a huge shift – and one that that delivers radically different search results for users [...] Now, with the addition of Facebook data, OneRiot delivers search results that reflect the pulse of a much, much wider social web."

As with any search results on OneRiot, a Facebook post will be labeled as such and will also include the name of the user who shared the content.

Unfortunately for Facebook, privacy advocates, along with four US senators, have already expressed sharp disapproval of some of Facebook's new features. Their arguments are not ill-founded. With Instant Personalization, for example, Facebook is giving pre-approved third-party sites, like Pandora, free access to user data without first asking the user to opt-in to the exchange. Critics are demanding that Facebook reorder their service so that the user must always opt-in first.

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OneRiot is the advertising network for the realtime social web.

OneRiot partners with leading brands and media companies to reach millions of social influencers across an exclusive network of top Twitter apps, mobile apps, social networks and content discovery sites.

The OneRiot audience is savvy, socially-connected and always-on. They do not respond well to traditional advertising. Instead, they rapidly consume and share content that’s relevant to current social and conversational trends.

When you partner with OneRiot, we’ll match your campaign content to these trends in realtime, and promote it to a targeted audience across our network. Our proprietary Trending Topics Engine and realtime content matching capabilities combine to deliver resonant brand messages at just the right time. Realtime campaigns with OneRiot build brand awareness, community engagement and drive viral social sharing.

We offer kick-ass solutions for Brands and MarketersMedia CompaniesDevelopers and Publishers.

OneRiot is a privately held company. Our investors include Spark CapitalCommonwealth Capital Partnersand Appian Ventures.