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Mobile advertising startup closes Series B from Aeris CapitalMobile advertising startup, Smaato announced on Thursday it raised $4.5 million in Series B financing. Aeris Capital led the round with an undisclosed partner and existing shareholders also particpating.
Smaato said its mobile advertising platform can deliver ads in 215+ countries for mobile Web and apps. It currently has 1,000 publishers signed up and close to 3 billion ad requests per month. IDC predicts that in 2010, one billion mobile devices will be accessing the Internet, so there could be a good chance for the start up to grow.
“The mobile advertising market is growing rapidly and it has proved to be a profitable business even in recessionary periods. In fact, we have seen mobile advertising increase dramatically over the past 12 months. We see enormous potential to grow the business and our geographical offering,” said Ragnar Kruse, CEO and Co-founder of Smaato.
The company will use the funds to grow its position in the mobile advertising sector, and grow its global presence. It would like to expand on its network of 33 ad networks globally.
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Smaato provides Ads for Apps – operating the leading mobile advertising optimization platform called SOMA. More than 40,000 app developers and premium publishers have signed up with Smaato to monetize their content in 230+ countries.
SOMA’s unique feature is the aggregation of 70+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.
Smaato is an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2011), was named a “company to watch in 2010” by Financial Analyst company GP Bullhound and recently was nominated finalist at the EMMA (Effective Mobile Marketing Awards), among other awards.
Smaato Inc. is based in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany and the Asia-Pacific presence of Smaato has been established in Singapore.