Shout out to appssavvy

Bambi Francisco Roizen · May 20, 2009 · Short URL:

Now here's a CEO who knows how to have fun

We know many CEOs have a sense of humor. But this is one video in which this particular CEO - Chris Cunningham of appssavvy - shined.  

In this video, Cunningham roams the streets to provide assistance (as all good CEOs do) and engage with the average person. But as you'll see, the average person doesn't really understand the words "utility, viral, or engagement," or at least not in the context in which he brings them up. 

One scene has Cunningham offering to help a Starbucks' patron stir her coffee and pour her milk. "What are you doing this for?" she asked. "I'm here to provide utility," he replied. In another scene, Cunningham asks people on the street if they'd "like something that's viral," prompting one person to respond: "That sounds scary."

Check out the video. It's definitely one of the more original and creative videos on Vator. 

Thanks for the video, Chris and the appssavvy team!



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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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appssavvy is a mobile advertising technology company with the mission of rethinking the delivery and reception of advertising. Focused on activity, appssavvy redefines how brands reach consumers, creates native ad experiences for publishers, and most importantly, improves advertising through data and insights about real-time behavior.



Chris Cunningham

Joined Vator on

I co-founded appssavvy, an activity advertising technology company and serve as CEO. appssavvy's vision has pioneered a new advertising model focused on people's activity.

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