Don't give up; get past that roadbloack

Meliza Solan Surdi · February 26, 2009 · Short URL:

Serial entrepreneur and Pontiflex CEO Zephrin Lasker shares his lessons about starting companies

 At a recent AlwaysOn conference, Bambi Francisco met with Zephrin Lasker, CEO of Pontiflex, a company that helps deliver performance-based advertising to marketers. 

Lasker is a serial entrepreneur, who's started three companies.

"The first one I started was an e-commerce company back in the early boom days and in late 90's that kind of went in a predictable way," he said. "It failed, but I learned a lot of lessons," he said.

"The very important piece of advice that stands out to me is, learn from your failures because sometimes you learn more from your failures than your successful moments.

"The second would be: Before you go out into the market to raise venture capital, prove your business model and say that you will have this number of dollars by this time. And finally, I would say that the one of the most important characteristics of a successful entrepreneur is persistence. There are going to be setbacks and there is going to be change but you're going to have to adapt and then you're going to succeed. But if you hit a road block and you give up, then you will never get there."

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Pontiflex, Inc.


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Pontiflex is the first open and transparent cost per lead (CPL) market. Advertisers connect to interested consumers through Pontiflex and pay only for brand-specific marketing leads, not just clicks or impressions that might never convert.

Pontiflex AdLeads offers publishers, advertisers and agencies a single point of connection for CPL media buying, management and optimization. Because Pontiflex AdLeads is open, advertisers and publishers can use manage all of their campaigns (even those not generated through Pontiflex) for no charge. Because Pontiflex AdLeads is transparent, advertisers can optimize campaigns by mapping leads to their sources and increase returns even further.

Advertisers use Pontiflex to generate marketing leads for their newsletters, direct marketing campaigns, member loyalty programs and vendor-specific sales efforts.

Pontiflex is proudly backed by New Atlantic Ventures and Greenhill SAVP.

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