Online video ad spending to be up 45% in '09

Bambi Francisco Roizen · January 28, 2009 · Short URL: https://vator.tv/n/687

Online video ad spending to jump to $850 million this year while TV spending falls

 With millions of Americans getting news and information from the Web and essentially living out virtual lives online, TV time has increasingly been compromised.

In 2009, television will feel the pinch in the amount of ad dollars it can attract. According to eMarketer, U.S. television ad spending will fall 4.2% in 2009.

The only commercial spots that appear to be maintaining their value are the ones that will be played on Super Bowl XLIII, where advertisers still believe the spots can command $3 million for 30 seconds, according to the report.

At the same time, online video ad spending in the U.S. is expected to grow 45% to $850 million in 2009. Video is the fastest-growing format on the Internet, according to eMarketer. 

EMarketer's conclusion? "Broadcasters need to find a way to redefine their businesses in an increasingly digital world to take advantage of this growth. In many cases, that means a focus on expanding programming to the online realm and testing business models there. Indeed, a trend is for viewers to go online to watch ads following the Super Bowl." 

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Bambi Francisco Roizen

Founder Vator, Managing Partner - Vator Investment Club; Former Columnist/correspondent Dow Jones MarketWatch; Business anchor CBS affiliate KPIX

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