Internet video still raising funds

DECA.tv, digital entertainment company raises $10 million

At a time when investments are scarce, Internet video startups are still managing to attract funding.

Digital Entertainment Corporation of America, also known as DECA, recently raised $10 million in Series B funding. Santa Monica, Ca.-based DECA, which states it's “dedicated to bridging the gap between television and the Internet,” finances, produces and distributes high quality video content on the Internet. 

Rustic Canyon led the funding followed by Atomico, General Catalyst Partners, and Mayfield.  

Some of DECA’s more well-known shows include, Boing Boing TV, which targets Internet technology enthusiasts, Project Lore, which targets World of Warcraft enthusiasts, and Momversation, which brings  eight mom bloggers together to talk about what matters to them.  All of these shows integrate short advertisements sprinkled throughout the episodes.  

DECA, which was founded in 2007 by Michael Wayne and Chris Kimbell, sells sponsorship for their videos.  Sponsors have included Visa, BMW, Adobe, IBM, Verizon, Bank of America, Sandisk, and Dell.  

Whether it be video creation tools or distribution technologies, video is still attracting interest in investors.  Already in 2009, video-related companies, such as Ripcode and OneTrueMedia, have raised a total of $21.5 million in funding.