Former MTV celeb Adam Curry on the new Mevio

Bambi Francisco Roizen · October 30, 2008 · Short URL: https://vator.tv/n/4c3
Bmh21_3

Curry talks about new media programming and whether the ad downturn is affecting his company

I caught up with Adam Curry, former MTV celebrity, president and co-founder of Mevio (formerly PodShow), a new media entertainment network, which raised a total of $38 million and is backed by Kleiner Perkins Caufield & Byers, Sequoia Capital, Sherpalo Ventures, DAG Ventures and Crosslink Capital.

Adam and I were both at the Digital Hollywood conference in Santa Monica this week for a panel on how entertainment coverage is changing.

On the panel, we and the other panelists, such as Sybil Goldman, general manager at Yahoo Entertainment, David McMahon, director of digital at NBC Universal, Tyler Goldman, CEO of Buzznet, and Todd Gold, managing editor of Comcast Interactive Media’s Fancast, talked at length about how the ubiquity of content made it difficult for any media outlet to have an exclusive on a news story. More importantly, it was said on the panel that the acceleration of the news cycle has compelled media outlets to expand the range of content to publish, whether it was more photos or content that heretofore would never have had inked spilled for it.

Curry, who was pushing the content envelope during his MTV VJ days, said these days, “there’s no limit” in what is fair game to cover.

What Curry's views are on programming and what is content is significant -- particularly to his investors who recently invested $15 million -- given that Mevio is all about producing new, high-quality and original content across three networks. One network, called LuxeTV, is all about women; BangTV is all about men. The other network, called TeXtraTV, is all about technology.  

“We believe there is room for a network of entertainment that is for brands only,” said Adam. All the content is episodic and are hosted by personalities. “This is a traditional strategy,” he said. “But what’s new in the video space is that we market our programming. We don’t just throw it out there and hope it sticks and goes viral.”

Curry also talks about the advertising downturn. He said that the advertising placements or demand seems to have “leveled at the moment.” But overall, the network isn’t seeing a pullback, mainly because people typically turn to entertainment during tough times. (See related story - "Celeb news going strong"). Mevio also makes money through transactions, he said. 

As for the future of entertainment media? Adam predicted: “There’s going to be a shakeout.”

Image Description

Bambi Francisco Roizen

Author of "Unequally Yoked"; Co-founder Vator and Invent Health; Former Columnist/correspondent Dow Jones MarketWatch; Business anchor CBS affiliate KPIX

All author posts

Support VatorNews by Donating

Read more from our "Interviews" series

More episodes

Related Companies, Investors, and Entrepreneurs

Buzznet

Startup/Business

Joined Vator on

Buzznet.com is a vibrant social media destination representing the next evolution of social networking.

Buzznet distinguishes itself from traditional media sites and social networks that are focused on profile pages and communication tools by enabling Web users to program dynamic multimedia communities around the music and pop culture topics they are most passionate about.

More authentic, content rich and frequently updated than a website, and more interactive than a blog, Buzznet's integrated media and community platform allows its users to network like never before with leading bands, trendsetters and their peers through self-created content, videos, photos and journals. This unique user-centric approach has attracted more than 10 million users who program, by contributing, combining, providing context and connectivity, making Buzznet a top destination for people seeking the most current and authentic content and news.